Projects
182 Selected cases
IKEA
Data-Driven Global Personalization to Increase IKEA Family’s CLTV
We designed a scalable personalization model for IKEA Global aimed at increasing Customer Lifetime Value. We analyzed data to identify patterns, defined use cases, and developed personalized content. We evaluated its effectiveness through a multichannel test involving IKEA Family members and an equivalent control group to measure incremental impact, prioritizing the highest-performing initiatives for subsequent scaling.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
IKEA
Predictive Segmentation to Unlock the Potential of Second Homes
We identified a segment among IKEA members with purchasing potential related to second homes. We analyzed data, behavior, and seasonality, and developed look-alike models to expand the audience. Based on these insights, we defined a content strategy and a segmented communication plan, with messages tailored to each customer’s profile, timing, and needs.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
IKEA
Data-Driven Omnichannel Activation to Drive Growth
We helped IKEA drive omnichannel adoption in a context where most of its customers shopped exclusively in-store. We combined transactional, digital, and self-reported data to identify high-potential audiences, created a dashboard to detect opportunities and measure their impact, and launched personalized communications using a Test & Learn approach. In addition, we tailored services and experiences to meet the expectations of omnichannel customers.
CRM & Loyalty
CX & Strategy
Data & Intelligence
IKEA
Value-Driven Automation for IKEA Family by Integrating Strategy, Data, and Technology
For more than nine years, we have driven the IKEA Family’s relationship and data strategy as a strategic lever for insight, engagement, and growth. We implemented Salesforce Marketing Cloud as an automation platform and integrated more than 12 layers of data. We combine advanced segmentation, personalization, analytics, and Test & Learn to make every interaction more relevant and increase the value of our relationships with B2C and B2B customers.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
MCDONALD'S
Developing a Sustainable Growth Strategy Through MyMcDonald’s
As a regional hub, we lead the relationship strategy and technical development of the activation platforms and manage MyMcDonald's marketing operations in Germany and the Netherlands, placing the app at the center of the loyalty program. We leverage transactional and behavioral data across the Martech ecosystem to define customer lifecycle plans and integrate CRM and paid media under a continuous Test & Learn model, evolving CRM from a promotional approach to a relational one that increases CLV and incremental revenue.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
VIU
Digital Redesign That Boosts a Private University’s Search Engine Ranking and Conversion Rate
We served as a strategic partner in the redesign of VIU’s digital ecosystem, strengthening its brand image and student recruitment strategy in a mobile-first environment. Based on research and analysis, we defined an experience strategy aligned with future challenges and opportunities, strengthening its positioning and connection with prospective students.
CRM & Loyalty
Technology & Transformation
Turismo de Canarias
Building an AI-Powered Tourism Data Hub
We helped define the new Canary Islands Tourism Observatory: a portal that provides access to data through various consumption models, allowing users to access information at different levels of detail, with a historical document repository, interactive dashboards, and AI assistants that turn searches into concrete results.
AI Acceleration & Adoption
CX & Strategy
Data & Intelligence
Design Experience
ACCUMIN
Increasing engagement and monetization in the customer app
We support the digital product management team in laying the groundwork for greater user engagement and app usage, with the goal of increasing the app’s monetization through a strategic design methodology.
AI Acceleration & Adoption
CX & Strategy
Design Experience
DKV
Definition of a platform’s value proposition that outlines the benefits for customers
After immersing ourselves in and gaining an understanding of the vision of various teams and departments (Customer Experience, Marketing, Sales), we collaboratively defined the company’s value proposition—a shared space designed to strengthen the brand’s connection with its customers.
CRM & Loyalty
CX & Strategy
Design Experience
UNIE
Strategic Alignment of the Leadership Team
Through ideation dynamics and prioritization of initiatives, we support UNIE's management team in its strategic alignment in order to achieve its objectives for the coming years.
CRM & Loyalty
CX & Strategy
VIU
New Content Strategy to Improve the Lead Generation Process
Following an exhaustive investigation, a content guide was created and the pages were rewritten, highlighting previously overlooked strengths. The project included the creation of new modules and the partial upload to the CMS, resulting in a scalable and powerful narrative that meets the needs of all departments.
CX & Strategy
Design Experience
VIU
Initiatives to Improve Student Recruitment Through Personalization and Automation
Using a user-centric approach and personalized messaging, a roadmap was developed to strengthen the connection with students through process orchestration and automation. The project involved synchronizing technology platforms to create personalized journeys and implement other actions from a prioritized backlog with a dedicated Growth team.
CRM & Loyalty
Design Experience
Technology & Transformation
VIU
Mapping and Optimizing the End-to-End Student Recruitment Process for a Global Digital University
Together with the VIU team, we reviewed and mapped out their student recruitment process, looking for quick wins that would allow us to standardize improvements across all programs. Focused on user experience and personalization, the project maps the admissions process through campaigns, applications, and admission interviews, identifying areas for improvement.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
UPSA
Redesign of a university’s web platform to maximize student recruitment
I supported the marketing and sales team in the redesign and development of the university's website with the goal of optimizing its performance as a tool for attracting prospective students.
Design Experience
TELEPIZZA
Strategy for Improving Customer Relationships Through Marketing Cloud for a QSR
We partnered with Telepizza and its technology partner to implement Salesforce Marketing Cloud and Service Cloud, helping them turn their data into a competitive advantage. We led the effort to align stakeholders and defined relationship and data models to build more than 70 use cases and customer journeys aimed at increasing their CLTV.
CRM & Loyalty
Design Experience
TELEPIZZA
Exploring a venture within a QSR and delivery group
Together with our Venture Creation partner, we are building a new business option for food delivery brands through a potential autonomous unit modeled after a startup, generating new sources of value and revenue while addressing strategic and operational challenges outside the company’s core business.
CX & Strategy