Projects
AI Acceleration & Adoption 
123 Selected cases
TELEPIZZA
Continuous Optimization of a QSR’s E-Commerce Using Agile Methodology
We created our own framework that brought together multidisciplinary teams to optimize digital assets, continuously launch A/B tests from a prioritized backlog, and improve the platform in both the short and long term, achieving process standardization and a deeper understanding of users.
CRM & Loyalty
Design Experience
TELEPIZZA
Mapping the Order Journey and Action Roadmap for a QSR
As part of Telepizza’s digital transformation process, we conducted an “as-is” mapping of the omnichannel user experience to develop a new relationship model. We worked on the digital CX vision, the blueprint, and the mapping of customer journeys, identifying opportunities to improve the customer experience and align it with the company’s strategic plan.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Redefining a QSR Group’s Ordering System Through Analysis of the Employee and Customer Experience
As part of an internal technological transformation process, we participated in the design to improve the ordering experience in-store, online, and via the call center. We created a digital ordering experience for both internal and customer-facing tools, featuring an intuitive implementation aligned with the company’s strategy, resulting in a consistent, cross-platform experience across all markets and brands.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Online Advertising System
We built a modular design system with the goal of creating consistency and achieving greater agility in the development of digital campaigns and marketing journeys.
CRM & Loyalty
Design Experience
TELEPIZZA
Envisioning the Future of the Omnichannel Digital Experience for QSRs
In collaboration with Food Delivery Brands’ Digital Transformation division, we created a Future Design project to guide the transformation phases, understand and achieve their aspirational vision within the context of their investment strategy and as a global company.
CRM & Loyalty
CX & Strategy
Technology & Transformation
TELEFONICA
Content Strategy to Support Sales on a Global B2B Business Platform for a Telecommunications Company
We implemented a content strategy to redesign Telefónica’s global B2B website, transforming it into a content-driven sales tool. We developed a research plan to foster a culture of Content-Driven Design, ensuring that the TGS website is used as a product catalog with personalized messaging, thereby giving it a more prominent role within the organization.
CRM & Loyalty
CX & Strategy
Design Experience
TELEFONICA
Redefining the Role of the Digital Channel for a Global Telecommunications Company in the B2B Sector
We conducted an in-depth analysis of the internal and external needs of a global company in the telecommunications sector, mapping the customer journey and redefining the end-to-end digital experience and platform. We defined a strategy, created a design system, built a technology platform, and redefined marketing content, integrating Pardot for lead scoring and management.
CRM & Loyalty
Design Experience
Technology & Transformation
SIMON
Redesign of the Digital Ecosystem Roadmap
In collaboration with the SIMON team, and with the goal of aligning its digital ecosystem with the company’s strategy, we conducted an operational audit and a competitive analysis to define a strategic, viable, and practical roadmap that will guide the evolution and growth of SIMON’s digital assets in the short, medium, and long term.
CRM & Loyalty
CX & Strategy
Technology & Transformation
SEAT
Maintenance of a global, multi-market digital platform for a leading automotive company
We help manage the global digital ecosystem in Adobe Experience Manager (AEM). Continuous evolution of the platform, streamlining templates and components, creating functional specifications and configurators, and providing training to countries. Responsibilities included content audits, wireframe creation, rollouts, and A/B testing to improve the platform.
CRM & Loyalty
CX & Strategy
Design Experience
SEAT
Designing Futures for an Automotive Company’s Digital Ecosystem
The foundational project uses user-centered design methodologies to develop a vision for the digital customer experience, map customer journeys, and identify opportunities, paving the way for connected vehicles and the company's future mobility strategy.
CRM & Loyalty
CX & Strategy
Technology & Transformation
SEAT
Design of the first e-commerce platform in a market without retail outlets for an automaker
SEAT relaunched its brand in Norway with a streamlined end-to-end e-commerce experience. The project, led by a multidisciplinary team that included the client, encompassed strategy, CX definition, product development, user research and testing, design, and implementation.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
SEAT
Mapping the Vehicle Purchase Process
As part of the C14/Omnicom digital experience team, we developed a service blueprint to map the vehicle purchasing experience, from the initial idea through to the purchase. The project identified pain points and opportunities, establishing a vision for digital CX and mapping customer journeys while balancing business principles with the omnichannel customer experience.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
SANTANDER
Optimizing the Evaluation Process for Senior Executives in a Large Corporation
We designed the evaluation process for senior executives at a large corporation using a multi-user platform that facilitates goal setting, self-assessment, and feedback. In collaboration with the UX team, we designed intuitive navigation flows and integrated email automation with Salesforce Marketing Cloud, ensuring a seamless and efficient experience for everyone involved.
CRM & Loyalty
Design Experience
Technology & Transformation
SEAT
Innovation Roadmap for the Future of Mobility at an Automotive Company
Through comprehensive user research, a mobility solution was developed to address short-term needs, and a scalable digital design strategy was defined. The project included a hypothesis for a future mobility platform and a case study website featuring research findings and customer journeys.
CRM & Loyalty
CX & Strategy
SANTANDER
Customizing the User Onboarding Process
We increased one of the product's key KPIs—the job posting sign-up rate—by minimizing the amount of information requested from users on the onboarding form before they sign up for a job posting.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
SANTANDER
Growth in Santander Open Academy Metrics Through Experimentation
In collaboration with the Bank's teams, we developed a continuous improvement system to optimize conversion funnels and reduce user drop-off at critical points in the user journey. Through iterations based on user behavior and motivation, we launched ongoing experiments that incrementally improve accessibility, user experience, and navigation.
CRM & Loyalty
Data & Intelligence
Design Experience