Projects
AI Acceleration & Adoption 
Data & Intelligence 
134 Selected cases
DKV
Definition of a platform’s value proposition that outlines the benefits for customers
After immersing ourselves in and gaining an understanding of the vision of various teams and departments (Customer Experience, Marketing, Sales), we collaboratively defined the company’s value proposition—a shared space designed to strengthen the brand’s connection with its customers.
CRM & Loyalty
CX & Strategy
Design Experience
UNIE
Strategic Alignment of the Leadership Team
Through ideation dynamics and prioritization of initiatives, we support UNIE's management team in its strategic alignment in order to achieve its objectives for the coming years.
CRM & Loyalty
CX & Strategy
UPSA
Redesign of a university’s web platform to maximize student recruitment
I supported the marketing and sales team in the redesign and development of the university's website with the goal of optimizing its performance as a tool for attracting prospective students.
Design Experience
VIU
Mapping and Optimizing the End-to-End Student Recruitment Process for a Global Digital University
Together with the VIU team, we reviewed and mapped out their student recruitment process, looking for quick wins that would allow us to standardize improvements across all programs. Focused on user experience and personalization, the project maps the admissions process through campaigns, applications, and admission interviews, identifying areas for improvement.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
VIU
New Content Strategy to Improve the Lead Generation Process
Following an exhaustive investigation, a content guide was created and the pages were rewritten, highlighting previously overlooked strengths. The project included the creation of new modules and the partial upload to the CMS, resulting in a scalable and powerful narrative that meets the needs of all departments.
CX & Strategy
Design Experience
TELEPIZZA
Exploring a venture within a QSR and delivery group
Together with our Venture Creation partner, we are building a new business option for food delivery brands through a potential autonomous unit modeled after a startup, generating new sources of value and revenue while addressing strategic and operational challenges outside the company’s core business.
CX & Strategy
TELEPIZZA
Mapping the Order Journey and Action Roadmap for a QSR
As part of Telepizza’s digital transformation process, we conducted an “as-is” mapping of the omnichannel user experience to develop a new relationship model. We worked on the digital CX vision, the blueprint, and the mapping of customer journeys, identifying opportunities to improve the customer experience and align it with the company’s strategic plan.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Envisioning the Future of the Omnichannel Digital Experience for QSRs
In collaboration with Food Delivery Brands’ Digital Transformation division, we created a Future Design project to guide the transformation phases, understand and achieve their aspirational vision within the context of their investment strategy and as a global company.
CRM & Loyalty
CX & Strategy
Technology & Transformation
TELEPIZZA
Redefining a QSR Group’s Ordering System Through Analysis of the Employee and Customer Experience
As part of an internal technological transformation process, we participated in the design to improve the ordering experience in-store, online, and via the call center. We created a digital ordering experience for both internal and customer-facing tools, featuring an intuitive implementation aligned with the company’s strategy, resulting in a consistent, cross-platform experience across all markets and brands.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Design of a new global ordering experience using a multi-brand, multi-market e-commerce and delivery SaaS platform
At Food Delivery Brands, as partners in Strategic Design and Digital Experiences, we collaborated on a roadmap spanning more than two years for the migration to a new SaaS platform specialized in QSR, designing new experiences and overseeing the implementation for all of the group’s global brands, ensuring continuous improvements and minimal impact on sales.
CX & Strategy
Design Experience
PIZZA HUT
Redesign of the Global Platform Migration for Spain and Latin America
We adapted Pizza Hut’s global platform for the Spanish and Latin American markets, tailoring it to the regional context. Over the course of three months, our multidisciplinary team used agile methodologies to execute the project, focusing on the user experience and business needs.
CX & Strategy
Design Experience
TELEFONICA
Redefining the Role of the Digital Channel for a Global Telecommunications Company in the B2B Sector
We conducted an in-depth analysis of the internal and external needs of a global company in the telecommunications sector, mapping the customer journey and redefining the end-to-end digital experience and platform. We defined a strategy, created a design system, built a technology platform, and redefined marketing content, integrating Pardot for lead scoring and management.
CRM & Loyalty
Design Experience
Technology & Transformation
TELEFONICA
Content Strategy to Support Sales on a Global B2B Business Platform for a Telecommunications Company
We implemented a content strategy to redesign Telefónica’s global B2B website, transforming it into a content-driven sales tool. We developed a research plan to foster a culture of Content-Driven Design, ensuring that the TGS website is used as a product catalog with personalized messaging, thereby giving it a more prominent role within the organization.
CRM & Loyalty
CX & Strategy
Design Experience
TECNIGRAL
Integration of External API Functionality into Digital Products
Defining the optimal approach to integrating a set of external API functionalities through analysis, research, and functional auditing to minimize the impact of the integration, with the goal of enabling scalability, supporting long-term software growth, and efficiently enhancing the user experience.
CX & Strategy
Design Experience
Technology & Transformation
TECNIGRAL
Design System Development
Analyzing and understanding the needs of the digital DESIGN EXPERIENCE to create a new design system that improves product functionality and usability, and optimizes efficiency in processes, costs, communication with development, and go-to-market strategies.
Design Experience
TECNIGRAL
Design of a SaaS Application for Tree Management in Large Cities
Definition and design of the digital experience—both functional and visual—for Arbomap, software that ensures the well-being and optimal management of tree populations in large cities.
Design Experience