Projects
176 Selected cases
IKEA
Predictive Segmentation to Unlock the Potential of Second Homes
We identified a segment among IKEA members with purchasing potential related to second homes. We analyzed data, behavior, and seasonality, and developed look-alike models to expand the audience. Based on these insights, we defined a content strategy and a segmented communication plan, with messages tailored to each customer’s profile, timing, and needs.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
IKEA
Data-Driven Omnichannel Activation to Drive Growth
We helped IKEA drive omnichannel adoption in a context where most of its customers shopped exclusively in-store. We combined transactional, digital, and self-reported data to identify high-potential audiences, created a dashboard to detect opportunities and measure their impact, and launched personalized communications using a Test & Learn approach. In addition, we tailored services and experiences to meet the expectations of omnichannel customers.
CRM & Loyalty
CX & Strategy
Data & Intelligence
IKEA
Value-Driven Automation for IKEA Family by Integrating Strategy, Data, and Technology
For more than nine years, we have driven the IKEA Family’s relationship and data strategy as a strategic lever for insight, engagement, and growth. We implemented Salesforce Marketing Cloud as an automation platform and integrated more than 12 layers of data. We combine advanced segmentation, personalization, analytics, and Test & Learn to make every interaction more relevant and increase the value of our relationships with B2C and B2B customers.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
Turismo de Canarias
Building an AI-Powered Tourism Data Hub
We helped define the new Canary Islands Tourism Observatory: a portal that provides access to data through various consumption models, allowing users to access information at different levels of detail, with a historical document repository, interactive dashboards, and AI assistants that turn searches into concrete results.
AI Acceleration & Adoption
CX & Strategy
Data & Intelligence
Design Experience
ACCUMIN
Increasing engagement and monetization in the customer app
We support the digital product management team in laying the groundwork for greater user engagement and app usage, with the goal of increasing the app’s monetization through a strategic design methodology.
AI Acceleration & Adoption
CX & Strategy
Design Experience
DKV
Definition of a platform’s value proposition that outlines the benefits for customers
After immersing ourselves in and gaining an understanding of the vision of various teams and departments (Customer Experience, Marketing, Sales), we collaboratively defined the company’s value proposition—a shared space designed to strengthen the brand’s connection with its customers.
CRM & Loyalty
CX & Strategy
Design Experience
VIU
New Content Strategy to Improve the Lead Generation Process
Following an exhaustive investigation, a content guide was created and the pages were rewritten, highlighting previously overlooked strengths. The project included the creation of new modules and the partial upload to the CMS, resulting in a scalable and powerful narrative that meets the needs of all departments.
CX & Strategy
Design Experience
VIU
Initiatives to Improve Student Recruitment Through Personalization and Automation
Using a user-centric approach and personalized messaging, a roadmap was developed to strengthen the connection with students through process orchestration and automation. The project involved synchronizing technology platforms to create personalized journeys and implement other actions from a prioritized backlog with a dedicated Growth team.
CRM & Loyalty
Design Experience
Technology & Transformation
VIU
Mapping and Optimizing the End-to-End Student Recruitment Process for a Global Digital University
Together with the VIU team, we reviewed and mapped out their student recruitment process, looking for quick wins that would allow us to standardize improvements across all programs. Focused on user experience and personalization, the project maps the admissions process through campaigns, applications, and admission interviews, identifying areas for improvement.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
UPSA
Redesign of a university’s web platform to maximize student recruitment
I supported the marketing and sales team in the redesign and development of the university's website with the goal of optimizing its performance as a tool for attracting prospective students.
Design Experience
UNIE
Content Migration and Migration during a CMS Transition for a University Digital Platform
The CMS migration projects for UNIE presented design and content challenges with tight deadlines. The main task was to adapt the content to the new design, ensuring a consistent user experience. Thanks to a thorough understanding of the CMS, areas for improvement were identified and IT support was provided, enabling us to meet the launch deadlines.
Design Experience
UCI
Defining a Content Strategy for a Financial Institution
We are supporting the digital product team at Unión de Créditos Inmobiliarios (UCI) in defining and developing a new content strategy aimed at driving customer acquisition through digital channels and strengthening the brand's positioning.
Design Experience
TELEPIZZA
Data-Driven Design System
A data-driven design system was created to ensure brand consistency and usability. Through a process of experimentation, web modules were designed and tested, and validated libraries were shared with the entire team to replicate best practices and streamline the flow of information, resulting in an agile and unified working model.
Design Experience
TELEPIZZA
Strategy for Improving Customer Relationships Through Marketing Cloud for a QSR
We partnered with Telepizza and its technology partner to implement Salesforce Marketing Cloud and Service Cloud, helping them turn their data into a competitive advantage. We led the effort to align stakeholders and defined relationship and data models to build more than 70 use cases and customer journeys aimed at increasing their CLTV.
CRM & Loyalty
Design Experience
TELEPIZZA
Exploring a venture within a QSR and delivery group
Together with our Venture Creation partner, we are building a new business option for food delivery brands through a potential autonomous unit modeled after a startup, generating new sources of value and revenue while addressing strategic and operational challenges outside the company’s core business.
CX & Strategy
TELEPIZZA
A Design Experience and Growth team to accelerate a QSR’s digital experience and sales
We built a team and developed a new collaborative work model with Telepizza’s retail marketing, digital marketing, e-commerce, and business intelligence teams. Using agile methodologies and a 100% data-driven approach, we provided strategic vision and day-to-day execution, optimizing the business and evolving its customer relationship model.
CRM & Loyalty
Data & Intelligence
Design Experience