Projects
AI Acceleration & Adoption 
81 Selected cases
SCHÄR
Global and Scalable Web Development
We designed a global, multilingual, and scalable platform for Schär to enhance the user experience, strengthen the brand, and meet the needs of 30 markets. Following a discovery process that included benchmarking, content audits, and SEO audits, we defined the strategy, architecture, and a mobile-first experience built on a new CMS. We supported the phased rollout, translations, training, hosting, and ongoing maintenance.
Design Experience
Technology & Transformation
SCHÄR
A multichannel CRM program for a global food brand
Schär is committed to a total customer-centric approach and a D2C strategy to strengthen its direct relationship with consumers. We’re driving this change through data-driven digital innovation, a new loyalty program built on Salesforce Marketing and Loyalty, and a web-based content platform launched in 30 markets, seamlessly integrating everything across every channel and market.
CRM & Loyalty
CX & Strategy
Technology & Transformation
SCHÄR
A global loyalty program for a gluten-free community
We designed a loyalty model that rewards the relationship beyond the purchase, linking interaction, engagement, and customer insights with benefits and experiences. We implemented it on Salesforce Loyalty—including tiers, points, rewards, partners, and promotions—and integrated it with CRM, the website, and the app to enable an automated, omnichannel customer experience.
CRM & Loyalty
CX & Strategy
Technology & Transformation
ENDESA
Conversion Optimization with CDP and SFMC
We partner with Endesa to evolve its Salesforce Marketing Cloud and Customer Data Platform ecosystem, jointly leveraging their data and segmentation capabilities to unify data, enrich profiles, and improve segmentation. We design personalized customer journeys that combine behavior, customer information, and real-time context to optimize acquisition and conversion. The integration allows us to activate both platforms together or run each cloud independently, depending on strategic needs.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
ENDESA
Designing a New Operational Model for Marketing Automation
We designed an operational model for Endesa to manage B2C campaigns and communications that connected marketing, sales, and customer service to drive automation, personalization, and an omnichannel approach. To break down silos and make better use of Salesforce Marketing Cloud, we defined workflows, roles, tasks, a RACI model, and management and collaboration tools. We completed the transformation by providing training and coaching to the teams involved.
CRM & Loyalty
Technology & Transformation
IKEA
A 3D digital experience to celebrate 25 years of IKEA Family
We created a 3D digital experience to celebrate 25 years of IKEA Family and evolve a traditional rewards program into a participatory and distinctive campaign. Members could access their coupon and discover personalized content about their relationship with IKEA. The initiative combined creativity, technology, CRM, and loyalty to reward loyalty, strengthen the emotional connection, and drive engagement and conversion.
CRM & Loyalty
Data & Intelligence
Design Experience
Technology & Transformation
IKEA
Value-Driven Automation for IKEA Family by Integrating Strategy, Data, and Technology
For more than nine years, we have driven the IKEA Family’s relationship and data strategy as a strategic lever for insight, engagement, and growth. We implemented Salesforce Marketing Cloud as an automation platform and integrated more than 12 layers of data. We combine advanced segmentation, personalization, analytics, and Test & Learn to make every interaction more relevant and increase the value of our relationships with B2C and B2B customers.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
MCDONALD'S
Developing a Sustainable Growth Strategy Through MyMcDonald’s
As a regional hub, we lead the relationship strategy and technical development of the activation platforms and manage MyMcDonald's marketing operations in Germany and the Netherlands, placing the app at the center of the loyalty program. We leverage transactional and behavioral data across the Martech ecosystem to define customer lifecycle plans and integrate CRM and paid media under a continuous Test & Learn model, evolving CRM from a promotional approach to a relational one that increases CLV and incremental revenue.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
VIU
Digital Redesign That Boosts a Private University’s Search Engine Ranking and Conversion Rate
We served as a strategic partner in the redesign of VIU’s digital ecosystem, strengthening its brand image and student recruitment strategy in a mobile-first environment. Based on research and analysis, we defined an experience strategy aligned with future challenges and opportunities, strengthening its positioning and connection with prospective students.
CRM & Loyalty
Technology & Transformation
VIU
Initiatives to Improve Student Recruitment Through Personalization and Automation
Using a user-centric approach and personalized messaging, a roadmap was developed to strengthen the connection with students through process orchestration and automation. The project involved synchronizing technology platforms to create personalized journeys and implement other actions from a prioritized backlog with a dedicated Growth team.
CRM & Loyalty
Design Experience
Technology & Transformation
VIU
Mapping and Optimizing the End-to-End Student Recruitment Process for a Global Digital University
Together with the VIU team, we reviewed and mapped out their student recruitment process, looking for quick wins that would allow us to standardize improvements across all programs. Focused on user experience and personalization, the project maps the admissions process through campaigns, applications, and admission interviews, identifying areas for improvement.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Strategy for Improving Customer Relationships Through Marketing Cloud for a QSR
We partnered with Telepizza and its technology partner to implement Salesforce Marketing Cloud and Service Cloud, helping them turn their data into a competitive advantage. We led the effort to align stakeholders and defined relationship and data models to build more than 70 use cases and customer journeys aimed at increasing their CLTV.
CRM & Loyalty
Design Experience
TELEPIZZA
Mapping the Order Journey and Action Roadmap for a QSR
As part of Telepizza’s digital transformation process, we conducted an “as-is” mapping of the omnichannel user experience to develop a new relationship model. We worked on the digital CX vision, the blueprint, and the mapping of customer journeys, identifying opportunities to improve the customer experience and align it with the company’s strategic plan.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Envisioning the Future of the Omnichannel Digital Experience for QSRs
In collaboration with Food Delivery Brands’ Digital Transformation division, we created a Future Design project to guide the transformation phases, understand and achieve their aspirational vision within the context of their investment strategy and as a global company.
CRM & Loyalty
CX & Strategy
Technology & Transformation
TELEPIZZA
Redefining a QSR Group’s Ordering System Through Analysis of the Employee and Customer Experience
As part of an internal technological transformation process, we participated in the design to improve the ordering experience in-store, online, and via the call center. We created a digital ordering experience for both internal and customer-facing tools, featuring an intuitive implementation aligned with the company’s strategy, resulting in a consistent, cross-platform experience across all markets and brands.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEFONICA
Redefining the Role of the Digital Channel for a Global Telecommunications Company in the B2B Sector
We conducted an in-depth analysis of the internal and external needs of a global company in the telecommunications sector, mapping the customer journey and redefining the end-to-end digital experience and platform. We defined a strategy, created a design system, built a technology platform, and redefined marketing content, integrating Pardot for lead scoring and management.
CRM & Loyalty
Design Experience
Technology & Transformation