Projects
AI Acceleration & Adoption 
178 Selected cases
MAHOU SAN MIGUEL
Comprehensive B2B CRM and Loyalty Strategy for Rentabilibar
We redefined Mahou San Miguel’s B2B relational model to maximize the potential of Rentabilibar and Salesforce Marketing Cloud. We audited data, technology, the ecosystem, and customer insights; developed value, basket, and saturation models; and designed more than 35 multichannel customer journeys and a contact plan. We rounded out the project with dashboards, operational autonomy, training, content optimization, CRO, and SEO.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
Technology & Transformation
MAHOU SAN MIGUEL
Corporate Website Redesign
We redesigned Mahou’s website to bring its new branding and packaging to the digital space. After several workshops with the marketing team, we redefined the structure and created modules and templates with a more modern and dynamic look. We incorporated content such as the “Una Caña con Mahou” podcast and experiences related to soccer and music, and we handled the WordPress development, content updates, and ongoing maintenance.
Design Experience
Technology & Transformation
IBERIA
Scalable Email Personalization
Iberia was managing complex email creatives, designed specifically for each campaign and unable to be reused, which slowed down production and limited personalization, tracking, and scalability. We designed dynamic emails with more than 15 placeholders and a catalog of over 50 combinable blocks, segmented by language and market. We also developed configurable landing pages based on different structures, with the same flexibility to add, remove, and rearrange modules.
Data & Intelligence
Design Experience
Technology & Transformation
CAMPOFRÍO
SEO Content Creation and Strategy for the Corporate Blog
We created Campofrío’s corporate blog to strengthen its presence in search engines and attract qualified traffic. We defined an editorial approach that is useful to consumers and optimized for SEO, featuring content on products, manufacturing processes, differences between varieties, storage tips, and seasonal recipes. In this way, we turned users’ questions and curiosities into a sustained source of organic visibility for the brand.
Data & Intelligence
Design Experience
CAPRABO
Technical Maintenance and Evolution of the Web Ecosystem
We ensure the technical maintenance and ongoing development of Caprabo’s digital environments, including Caprabo.com and ChefCaprabo. We manage the development and production environments on Amazon Web Services, as well as security configurations, digital certificates, hosting, and technical testing. The service includes new developments, the creation of SEO briefs for content on the “Caprabo a casa” blog, and quarterly reports on the brand’s various websites.
Data & Intelligence
Technology & Transformation
IBERDROLA
Creation of a thought leadership platform to strengthen the company’s digital reputation
We created SHAPES to strengthen Iberdrola’s corporate relevance and connect with a global and diverse audience. We developed this platform for analysis and networking among leaders from various industries, focusing on sustainability, talent, innovation, culture, and social responsibility. We handled its conceptualization, creative direction, and technical development in three languages; selected thought leaders; and produced an audiovisual manifesto and content for the corporate website.
Design Experience
Technology & Transformation
IBERDROLA
Transition from a corporate website to a content platform
We transformed Iberdrola’s corporate website into a content ecosystem tailored to its audiences. After analyzing the existing architecture and content, we defined a new editorial and SEO strategy, reorganized the navigation, and developed a more modern and accessible design. We integrated corporate and editorial content optimized for search engines and aligned with users’ interests, and handled technical maintenance for several years.
Data & Intelligence
Design Experience
Technology & Transformation
SCHÄR
Global and Scalable Web Development
We designed a global, multilingual, and scalable platform for Schär to enhance the user experience, strengthen the brand, and meet the needs of 30 markets. Following a discovery process that included benchmarking, content audits, and SEO audits, we defined the strategy, architecture, and a mobile-first experience built on a new CMS. We supported the phased rollout, translations, training, hosting, and ongoing maintenance.
Design Experience
Technology & Transformation
IKEA
A personalized experience using first-party data to celebrate 30 years of IKEA Family
We turned the first-party data collected by IKEA Family into a personalized digital experience to celebrate its 30th anniversary in Spain. We transformed each member’s tenure, behavior, style, and preferences into individual insights, storytelling, animation, and 3D content. The experience was rolled out at scale across IKEA’s owned ecosystem, integrating each member’s personal story into the celebration.
CRM & Loyalty
Data & Intelligence
Design Experience
Technology & Transformation
SCHÄR
Redefining the digital ecosystem to connect consulting, customer relationships, and sales
We redefined Schär’s digital ecosystem to move from isolated channels to a connected experience centered on meal decisions. We analyzed behavior, market segments, touchpoints, and both proprietary and competitive content to identify critical moments and inefficiencies. The new architecture prioritized the role of each channel and piece of content, strengthened advisory services, and linked engagement, loyalty, and direct conversion to reduce reliance on intermediaries.
CX & Strategy
Design Experience
ENDESA
Conversion Optimization with CDP and SFMC
We partner with Endesa to evolve its Salesforce Marketing Cloud and Customer Data Platform ecosystem, jointly leveraging their data and segmentation capabilities to unify data, enrich profiles, and improve segmentation. We design personalized customer journeys that combine behavior, customer information, and real-time context to optimize acquisition and conversion. The integration allows us to activate both platforms together or run each cloud independently, depending on strategic needs.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
ENDESA
Designing a New Operational Model for Marketing Automation
We designed an operational model for Endesa to manage B2C campaigns and communications that connected marketing, sales, and customer service to drive automation, personalization, and an omnichannel approach. To break down silos and make better use of Salesforce Marketing Cloud, we defined workflows, roles, tasks, a RACI model, and management and collaboration tools. We completed the transformation by providing training and coaching to the teams involved.
CRM & Loyalty
Technology & Transformation
IKEA
A 3D digital experience to celebrate 25 years of IKEA Family
We created a 3D digital experience to celebrate 25 years of IKEA Family and evolve a traditional rewards program into a participatory and distinctive campaign. Members could access their coupon and discover personalized content about their relationship with IKEA. The initiative combined creativity, technology, CRM, and loyalty to reward loyalty, strengthen the emotional connection, and drive engagement and conversion.
CRM & Loyalty
Data & Intelligence
Design Experience
Technology & Transformation
IKEA
Creative Commerce to Personalize the Shopping Experience for IKEA Family Members
We designed a Creative Commerce initiative to turn rest into a personalized experience and reinforce IKEA’s authority in this category. We integrated ShutEye to collect information on sleep habits and transform it into hyper-personalized recommendations for products and solutions. The campaign, carried out entirely through CRM and organic social media, connected data, creativity, customer engagement, and sales without any investment in paid media.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
IKEA
B2B Relationship Strategy to Position the Brand as a Trusted Partner for Small and Medium-Sized Enterprises
We designed a B2B relationship strategy in Spain to evolve IKEA’s role from a furniture supplier to a trusted partner for small and medium-sized businesses. The model collects data from every interaction and personalizes content throughout the funnel—from brand awareness and lead qualification to activation and loyalty—combining quick wins with long-term growth opportunities.
CX & Strategy
Design Experience
IKEA
Redesign of the User Experience and Improvement Roadmap for IKEA Home
We analyzed the actual IKEA Home experience to identify the friction points that were limiting its use and understanding of its value. We mapped user journeys by user type, incorporated principles of behavioral economics, and facilitated a workshop with global and local teams. The result was a prioritized backlog featuring quick wins and a roadmap for improvements in content, communication, design, and architecture.
CRM & Loyalty
CX & Strategy
Design Experience