Projects
30 Selected cases
IKEA
Value-Driven Automation for IKEA Family by Integrating Strategy, Data, and Technology
For more than nine years, we have driven the IKEA Family’s relationship and data strategy as a strategic lever for insight, engagement, and growth. We implemented Salesforce Marketing Cloud as an automation platform and integrated more than 12 layers of data. We combine advanced segmentation, personalization, analytics, and Test & Learn to make every interaction more relevant and increase the value of our relationships with B2C and B2B customers.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
Turismo de Canarias
Building an AI-Powered Tourism Data Hub
We helped define the new Canary Islands Tourism Observatory: a portal that provides access to data through various consumption models, allowing users to access information at different levels of detail, with a historical document repository, interactive dashboards, and AI assistants that turn searches into concrete results.
AI Acceleration & Adoption
CX & Strategy
Data & Intelligence
Design Experience
ACCUMIN
Increasing engagement and monetization in the customer app
We support the digital product management team in laying the groundwork for greater user engagement and app usage, with the goal of increasing the app’s monetization through a strategic design methodology.
AI Acceleration & Adoption
CX & Strategy
Design Experience
DKV
Definition of a platform’s value proposition that outlines the benefits for customers
After immersing ourselves in and gaining an understanding of the vision of various teams and departments (Customer Experience, Marketing, Sales), we collaboratively defined the company’s value proposition—a shared space designed to strengthen the brand’s connection with its customers.
CRM & Loyalty
CX & Strategy
Design Experience
UNIE
Strategic Alignment of the Leadership Team
Through ideation dynamics and prioritization of initiatives, we support UNIE's management team in its strategic alignment in order to achieve its objectives for the coming years.
CRM & Loyalty
CX & Strategy
SIMON
Redesign of the Digital Ecosystem Roadmap
In collaboration with the SIMON team, and with the goal of aligning its digital ecosystem with the company’s strategy, we conducted an operational audit and a competitive analysis to define a strategic, viable, and practical roadmap that will guide the evolution and growth of SIMON’s digital assets in the short, medium, and long term.
CRM & Loyalty
CX & Strategy
Technology & Transformation
SANTANDER
Value Proposition, Positioning, and Building a New Digital Experience
We collaborated with the Bank's team on the conceptualization and launch of Universia's new value proposition, translating its new focus on employability into an evolution of its branding and a new digital platform with new features.
CX & Strategy
Design Experience
SANTANDER
Design of a New CV Creation Platform with Integrated AI
Innovation and the integration of AI into a new resume-design feature that strengthens Universia's strategic positioning as a job platform, while also driving the KPI for new registrations.
AI Acceleration & Adoption
Data & Intelligence
Design Experience
Technology & Transformation
OBRAMAT
Identifying Growth Opportunities in the Digital Channel with a Professional Audience
We collaborated with Obramat’s client, e-commerce, and omnichannel teams to identify growth opportunities by leveraging the digital channel to reach professional audiences. The project included customer research, the creation of a blueprint integrating internal data and capabilities, and the ideation and prioritization of improvement initiatives based on the needs of professional buyers.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
INGENICO
Value Proposition and Design of a Digital Payment Service for Business Owners
In collaboration with the marketing and operations teams at Ingenico, a global leader in payment solutions, we carried out a project to design a series of digital services aimed at improving the company’s relationship with merchant owners.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
EAE MADRID
Definition of the Value Proposition and Implementation Roadmap for EAE Madrid Initiatives
We collaborated with the EAE Madrid team to define their value proposition and the attributes that would support it, as well as to design a plan of specific initiatives aligned with that proposition to help bring it to life and drive its evolution in the coming years.
CRM & Loyalty
CX & Strategy
Technology & Transformation
DKV
Enhancing and Validating the Value Proposition of a Telemedicine-Based Health Insurance Policy
We incorporated new growth drivers and validated the value proposition of DKV’s Personal Doctor. By deconstructing and reconstructing the product, we created low-fidelity prototypes that were validated with potential customers and sales channels, ensuring a successful launch aligned with market needs.
CX & Strategy
DKV
Refinement, Strategic Alignment, and Evolution of the Value Proposition of a Disruptive Experience
We analyzed and refined the value proposition of DKV’s Famedic experience, creating a new 2.0 offering that improves its efficiency and market positioning. Through a new sales narrative and customer acquisition strategy, we validated the hypothesis with customers and stakeholders, establishing the Design Experience roadmap for the coming years.
CX & Strategy
DISAGRO
Strategy for Entering the Digital Sales Channel in Central America for an Agricultural Inputs Corporation
We helped Disagro, a leader in agricultural supplies in Central America, improve its relationship with its distribution channel through digital transformation. The process included research, value proposition, design, and technological development of the digital experience, as well as a new brand and go-to-market strategy. The result is the Cambiagro platform, which is now integrated into the company’s offerings.
CRM & Loyalty
CX & Strategy
Technology & Transformation