DKV
Refinement, Strategic Alignment, and Evolution of the Value Proposition of a Disruptive Experience
CX & Strategy
We analyzed and refined the value proposition of DKV’s Famedic experience, creating a new 2.0 offering that improves its efficiency and market positioning. Through a new sales narrative and customer acquisition strategy, we validated the hypothesis with customers and stakeholders, establishing the Design Experience roadmap for the coming years.