Projects

A selection of projects that show how we turn challenges into new ways to create value for people and the business. Explore them by industry or service.

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AI Acceleration & Adoption

4

CRM & Loyalty

112

CX & Strategy

100

Data & Intelligence

61

Design Experience

157

Technology & Transformation

77
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AI Acceleration & Adoption CRM & Loyalty CX & Strategy Data & Intelligence Design Experience Technology & Transformation
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All Financial Services & Insurance Mobility Education Industry and Manufacturing Consumer Goods (FMCG) Retail & QSR Telco Tourism and Recreation Healthcare Energy & Utilities

4 Selected cases

CAPRABO

Technical Maintenance and Evolution of the Web Ecosystem

We ensure the technical maintenance and ongoing development of Caprabo’s digital environments, including Caprabo.com and ChefCaprabo. We manage the development and production environments on Amazon Web Services, as well as security configurations, digital certificates, hosting, and technical testing. The service includes new developments, the creation of SEO briefs for content on the “Caprabo a casa” blog, and quarterly reports on the brand’s various websites.

Data & Intelligence Technology & Transformation
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IKEA

Value-Driven Automation for IKEA Family by Integrating Strategy, Data, and Technology

For more than nine years, we have driven the IKEA Family’s relationship and data strategy as a strategic lever for insight, engagement, and growth. We implemented Salesforce Marketing Cloud as an automation platform and integrated more than 12 layers of data. We combine advanced segmentation, personalization, analytics, and Test & Learn to make every interaction more relevant and increase the value of our relationships with B2C and B2B customers.

CRM & Loyalty Data & Intelligence Technology & Transformation
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MCDONALD'S

Developing a Sustainable Growth Strategy Through MyMcDonald’s

As a regional hub, we lead the relationship strategy and technical development of the activation platforms and manage MyMcDonald's marketing operations in Germany and the Netherlands, placing the app at the center of the loyalty program. We leverage transactional and behavioral data across the Martech ecosystem to define customer lifecycle plans and integrate CRM and paid media under a continuous Test & Learn model, evolving CRM from a promotional approach to a relational one that increases CLV and incremental revenue.

CRM & Loyalty Data & Intelligence Technology & Transformation
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TELEPIZZA

Mapping the Order Journey and Action Roadmap for a QSR

As part of Telepizza’s digital transformation process, we conducted an “as-is” mapping of the omnichannel user experience to develop a new relationship model. We worked on the digital CX vision, the blueprint, and the mapping of customer journeys, identifying opportunities to improve the customer experience and align it with the company’s strategic plan.

CRM & Loyalty CX & Strategy Design Experience Technology & Transformation
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