Projects
AI Acceleration & Adoption 
10 Selected cases
CAIXABANK
Modular and Scalable Model for 115 Journeys in Adobe Campaign
We designed a modular email template in Adobe Campaign to redesign CaixaBank’s 115 customer journeys. We created reusable HTML components, standardized the structure and visual hierarchy, and centralized assets in the DAM, reducing technical dependency and facilitating the maintenance, updating, and evolution of communications.
Technology & Transformation
VIVAGYM
CRM Activation to Convert, Retain, and Re-engage Members
We manage the end-to-end CRM operation for Spain and Portugal at Agillic, from planning, segmentation, and campaign activation to measurement and continuous optimization through A/B testing. In addition, we conduct a comprehensive audit of CRM, data, and martech to identify opportunities and define a roadmap for growth.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
BENTLEY
Local Customization with Global DNA
We designed and implemented a distributed marketing strategy on Salesforce Marketing Cloud that enables the decentralization of campaign execution without compromising overall governance. The solution empowers local teams to personalize communications within a controlled framework for branding, content, and regulatory compliance.
CRM & Loyalty
Technology & Transformation
AMC THEATERS
Personalized Experiences in Marketing Cloud
AMC, the world's largest movie theater chain with more than 1,000 complexes—660 of which are in the U.S. alone—sought to offer a distinctive movie-going experience by always putting the customer first. We partnered with AMC North America to ensure that every experience is unique, supporting their relationship marketing strategy and defining personalized multichannel campaigns, journeys, and triggers at every stage of the customer journey. We manage over 1,300 personalized campaigns and triggers on their Salesforce Marketing Cloud platform, and we also handle their maintenance and monitoring.
CRM & Loyalty
Technology & Transformation
NEOM
B2B and B2C Marketing Automation for the Smart City
We designed and implemented a marketing automation ecosystem on Salesforce Marketing Cloud for NEOM, targeting B2B and B2C audiences across eight regions and several business units. We defined the data model, CRM strategy, and customer journeys, and integrated Sales Cloud, BigQuery, and LinkedIn. In addition, we developed templates, CloudPages, and surveys; migrated customer journeys; and created dashboards featuring key business KPIs.
CRM & Loyalty
Data & Intelligence
Experience Design
Technology & Transformation
BURGER KING
Management and Rollout of the My Burger King Loyalty Program
We manage the growth of My Burger King by combining ongoing marketing automation efforts with promotions aimed at customer acquisition, engagement, and retention. We optimize SFMC, databases, and integrations; improve segmentation, personalization, and testing; and design campaigns, customer journeys, triggers, and promotional platforms connected to the app and various channels.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
SANOFI
Operation and Evolution of Salesforce Marketing Cloud
As Sanofi Spain’s Salesforce partner, we operate and evolve Salesforce Marketing Cloud to expand its use in engaging with healthcare professionals. We optimize customer journeys and data flows, manage and deploy campaigns, analyze their performance, and handle platform maintenance. We also implement new features, conduct testing, and train teams to apply best practices across multiple therapeutic areas.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
ENDESA
Conversion Optimization with CDP and SFMC
We partner with Endesa to evolve its Salesforce Marketing Cloud and Customer Data Platform ecosystem, jointly leveraging their data and segmentation capabilities to unify data, enrich profiles, and improve segmentation. We design personalized customer journeys that combine behavior, customer information, and real-time context to optimize acquisition and conversion. The integration allows us to activate both platforms together or run each cloud independently, depending on strategic needs.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
SCHÄR
A multichannel CRM program for a global food brand
Schär is committed to a total customer-centric approach and a D2C strategy to strengthen its direct relationship with consumers. We’re driving this change through data-driven digital innovation, a new loyalty program built on Salesforce Marketing and Loyalty, and a web-based content platform launched in 30 markets, seamlessly integrating everything across every channel and market.
CRM & Loyalty
CX & Strategy
Technology & Transformation
MCDONALD'S
Developing a Sustainable Growth Strategy Through MyMcDonald’s
As a regional hub, we lead the relationship strategy and technical development of the activation platforms and manage MyMcDonald's marketing operations in Germany and the Netherlands, placing the app at the center of the loyalty program. We leverage transactional and behavioral data across the Martech ecosystem to define customer lifecycle plans and integrate CRM and paid media under a continuous Test & Learn model, evolving CRM from a promotional approach to a relational one that increases CLV and incremental revenue.
CRM & Loyalty
Data & Intelligence
Technology & Transformation