Projects
AI Acceleration & Adoption 
134 Selected cases
DKV
Enhancing and Validating the Value Proposition of a Telemedicine-Based Health Insurance Policy
We incorporated new growth drivers and validated the value proposition of DKV’s Personal Doctor. By deconstructing and reconstructing the product, we created low-fidelity prototypes that were validated with potential customers and sales channels, ensuring a successful launch aligned with market needs.
CX & Strategy
DKV
Analysis and Roadmap for an Insurance Company’s Multilingual Strategy
We help establish criteria and define a roadmap to improve an insurance company’s customer experience by localizing its customer touchpoints. Through an analysis of the market, legislation, technology, and existing assets, we identify the priority languages and the actions needed to align customer needs with the company’s vision.
CX & Strategy
DKV
Turning Medical Wait Times into Value to Build Customer Loyalty
We partnered with a health insurance company to turn waiting times at clinics into valuable moments for patients. From concept to delivery, we designed and prototyped an innovative solution that integrates online and in-person experiences, improving user satisfaction and creating new business opportunities.
CRM & Loyalty
CX & Strategy
Design Experience
DKV
Rebuilding an internal operational model to develop an insurance company’s customer relationship strategy
We analyzed and mapped all of the company’s communications to develop a new annual vision for each segment and a cross-functional operating model. We implemented a technology tool (Airtable) to coordinate different areas of the company and prioritize actions based on the objectives of the Customer Program, led by the Transformation Office as a key pillar of the Customer Experience.
CX & Strategy
DKV
An Insurance Company’s Plan to Improve Customer Acquisition and Retention Among Foreign Customers
We partnered with DKV to design a methodology for identifying and implementing initiatives that maximize the CLTV of its international customers. Through interviews, data analysis, and co-creation sessions, we structured and prioritized initiatives to improve customer acquisition, onboarding, experience, loyalty, and retention for this segment, ensuring a stronger and more personalized relationship.
CRM & Loyalty
CX & Strategy
Design Experience
DKV
Review of Customer Information for Clients Acquired Through Digital Channels at a Health Insurance Company
With the goal of challenging assumed business biases, we delved into customer behavior across digital sales channels, offers, onboarding, expectations, and specific value. Together with the insurance company, we redefined the importance of this customer segment and established a roadmap of more than 30 initiatives to improve its impact on customer acquisition, onboarding, and portfolio retention.
CX & Strategy
DKV
Refinement, Strategic Alignment, and Evolution of the Value Proposition of a Disruptive Experience
We analyzed and refined the value proposition of DKV’s Famedic experience, creating a new 2.0 offering that improves its efficiency and market positioning. Through a new sales narrative and customer acquisition strategy, we validated the hypothesis with customers and stakeholders, establishing the Design Experience roadmap for the coming years.
CX & Strategy
DKV
Defining and Prioritizing Use Cases for the Automation of Personalized Communications
We designed personalized customer journey use cases to build engagement with different customer segments at DKV. Through in-depth business research and communications analysis, we optimized existing plans and created segmented communication strategies, integrating new offerings and strengthening customer loyalty through personalized points and triggers.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
DISAGRO
Designing a B2B Direct-to-Customer Solution
We defined, designed, and developed the strategy, design system, and digital product for an app dedicated to the direct sale of agricultural supplies, drawing on prior research and using agile methodologies such as Design Sprints.
Design Experience
DKV
Redefining the Customer Engagement Strategy for a Health Insurance Company
We are collaborating with DKV's Strategic Marketing team to evolve the overall customer engagement strategy by analyzing the current strategy, customer segments, customer journeys, omnichannel communications, and existing automation processes.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
DISAGRO
Strategy for Entering the Digital Sales Channel in Central America for an Agricultural Inputs Corporation
We helped Disagro, a leader in agricultural supplies in Central America, improve its relationship with its distribution channel through digital transformation. The process included research, value proposition, design, and technological development of the digital experience, as well as a new brand and go-to-market strategy. The result is the Cambiagro platform, which is now integrated into the company’s offerings.
CRM & Loyalty
CX & Strategy
Technology & Transformation
DISAGRO
Digital ecosystem of services to digitize the business processes of an agroservices company
We collaborate with Disagro on the discovery, ideation, and development of an ecosystem of digital applications and services that encompasses distributors, the sales network, training, and end customers—farmers and ranchers— with the goal of improving the performance of their farms through the digitization of crop management decisions, tools, and expert knowledge.
CRM & Loyalty
CX & Strategy
Technology & Transformation
DEUTSCHE BANK
Collaboration on Optimizing the Commercial Performance of Digital Assets
By analyzing user behavior data, we help the marketing team develop and implement proposals to improve the ability of various digital assets to attract new customers.
Data & Intelligence
Design Experience
CUPRA
A community to boost user engagement for a new car brand
As part of Omnicom’s digital experience team, we defined the concept of the CUPRA Community through an online/offline experience that would connect users with shared interests. Through research, interviews, and market analysis, we established the pillars of a community that fosters engagement before, during, and after the purchase, highlighting the brand-user relationship from the very first contact.
CRM & Loyalty
CX & Strategy
CAROLINA HERRERA
Research to Identify Areas for Improvement in the Online Shopping Experience
We supported Carolina Herrera’s e-commerce team in designing and conducting a qualitative study with shoppers of fragrances, makeup, and fashion, with the goal of improving e-commerce performance by identifying potential improvements in navigation that could be translated into specific design actions.
CX & Strategy
CUPRA
Defining the Digital Experience for the New Cupra Brand
As part of the C14/Omnicom design and digital experience team, we defined the digital experience for the new brand, Cupra, aligning the CX strategy with business objectives and customer needs. Through user research, interaction design, and global rollout, we contributed to the brand’s launch.
CX & Strategy
Design Experience