DKV
An Insurance Company’s Plan to Improve Customer Acquisition and Retention Among Foreign Customers
CRM & Loyalty
CX & Strategy
Design Experience
We partnered with DKV to design a methodology for identifying and implementing initiatives that maximize the CLTV of its international customers. Through interviews, data analysis, and co-creation sessions, we structured and prioritized initiatives to improve customer acquisition, onboarding, experience, loyalty, and retention for this segment, ensuring a stronger and more personalized relationship.