Projects
AI Acceleration & Adoption 
134 Selected cases
OBRAMAT
Improving the digital shopping experience and providing support for the design system
As part of Obramat’s Digital team, we support the redesign of digital tools that enhance the shopping experience: a comprehensive audit of the digital channel and the redesign of screens and workflows to optimize business KPIs. In addition, we support the global team in creating a Design System focused on the continuous improvement of conversion rates and objectives.
CRM & Loyalty
Data & Intelligence
Design Experience
OBRAMAT
Redefining Sales Tools and Remote Customer Support for Professional Buyers
We collaborated with the Obramat team to develop a unique tool for Canal Pro that enables the company to provide fast, personalized service to remote customers. The process involved mapping the customer service experience, identifying opportunities to improve the customer journey, and defining requirements along with technology to optimize budgets and orders.
CRM & Loyalty
Design Experience
OBRAMAT
Identifying Growth Opportunities in the Digital Channel with a Professional Audience
We collaborated with Obramat’s client, e-commerce, and omnichannel teams to identify growth opportunities by leveraging the digital channel to reach professional audiences. The project included customer research, the creation of a blueprint integrating internal data and capabilities, and the ideation and prioritization of improvement initiatives based on the needs of professional buyers.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
NATIONALE
Developing Use Cases to Improve Digital Sales at an Insurance Company
We implemented digital experience solutions to support Nationale Nederlanden’s personalized sales strategy, creating communication materials and validating them with users. We reviewed the customer journey, refined messaging, and defined the process to enhance the experience, achieving a seamless transition from offline to online sales through omnichannel coordination and improvements at critical stages of the process.
CRM & Loyalty
Design Experience
LOWI
Generating Hypotheses for Improving E-commerce Performance Using a CRO Strategy
Based on qualitative interviews with customers and behavioral analytics, we developed a backlog of hypotheses for improving KPIs aimed at increasing CLTV.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
NATIONALE
Digitization of the Insurance Enrollment Process for Seniors
We developed an insurance calculator designed specifically for seniors, making it easier to get quotes and purchase policies. We assessed their needs and expectations, then designed an accessible and user-friendly tool, validating the solution with real users.
Design Experience
Technology & Transformation
NATIONALE
Optimization of a Home Insurance Quote Configurator
We rolled out a new version of NN’s home insurance price calculator, optimizing the conversion funnel and improving the user experience. Through a design sprint, we designed the core flow and validated hypotheses with users, implementing improvements to both content and design, and enriching their design system.
CRM & Loyalty
Design Experience
JANSENN
Design of an omnichannel strategy for Europe to improve relationships with doctors and nurses
In collaboration with various stakeholders from one of the world’s largest pharmaceutical companies, we worked on designing a relationship strategy based on an in-depth understanding of healthcare professionals. The project included identifying attitudinal profiles, designing actionable customer journeys, and developing a communication playbook featuring key messages and relevant channels.
CRM & Loyalty
CX & Strategy
Technology & Transformation
IRONHACK
Redesign of the Web Platform
In collaboration with Ironhack’s business team, and using a methodology based on research with prospective students, we redesigned the website experience to improve business KPIs. The process included an analysis of the needs and expectations of potential customers, followed by a phased and controlled rollout plan to ensure a positive business impact.
CX & Strategy
Data & Intelligence
Design Experience
INGENICO
Roadmap Design for a New Business Services App
In collaboration with the teams at headquarters and in the various markets, we helped define and design a roadmap for a service application for retailers in three regions (Europe, Latin America, and Asia), aligning strategy, internal capabilities, local customer needs, and the legislation of each market.
CRM & Loyalty
CX & Strategy
Technology & Transformation
INGENICO
Value Proposition and Design of a Digital Payment Service for Business Owners
In collaboration with the marketing and operations teams at Ingenico, a global leader in payment solutions, we carried out a project to design a series of digital services aimed at improving the company’s relationship with merchant owners.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
GILEAD
Conceptualization of a digital platform for medical professionals based on a new standard for content consumption
We designed an on-demand content platform for a global pharmaceutical company and defined an implementation roadmap. The result is a platform that reinvents the relationship with healthcare professionals through a personalized experience based on the development of new content formats.
CRM & Loyalty
Design Experience
FLUIDRA
Development of a design system to unify the commercial and B2B ecosystems
We created a design system that enables Fluidra to build a complex ecosystem of internal and end-user tools, unifying the process and bringing consistency and agility to the creation of new digital experiences. We guided the digital transformation team in building a common system for B2B products and supported the creation of the B2C component. We created a global, multi-country, multi-channel, and multi-device system, facilitating consistency and agility in the launch of new products.
CRM & Loyalty
Design Experience
Technology & Transformation
FLUIDRA
Plan for Improving, Utilizing, and Converting a B2B Company’s Digital Platforms
At Fluidra, we implemented a data-driven continuous improvement methodology, optimizing markets and stores using CRO methodologies: we defined KPIs, created a monitoring dashboard, and optimized the use of tools... all while developing an A/B testing plan.
CRM & Loyalty
Data & Intelligence
Design Experience
FLUIDRA
Integrating the End-User Experience into the Digital Ecosystem
We tackled the challenge of designing for end users within a traditional B2B model, seeking actionable ideas that would create a win-win-win relationship between Fluidra and its local customers. We conducted immersion workshops, interviews, and ideation sessions, segmenting the audience and creating a needs assessment. We compiled a catalog of more than 50 ideas prioritized for implementation.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
EUROPCAR
Innovation and Proof-of-Concept Framework for a Car Rental Company
We partnered with Europcar to brainstorm, prioritize, and create a backlog of initiatives for a cross-departmental customer experience improvement plan. We designed and launched an innovation framework, implementing customized proof-of-concept tests as our working model. We carried out the first proof-of-concept tests and premium initiatives in three markets, with eight pilot projects, achieving significant and scalable results.
CRM & Loyalty
CX & Strategy
Design Experience