Projects
AI Acceleration & Adoption 
197 Selected cases
TELEPIZZA
Data-Driven Design System
A data-driven design system was created to ensure brand consistency and usability. Through a process of experimentation, web modules were designed and tested, and validated libraries were shared with the entire team to replicate best practices and streamline the flow of information, resulting in an agile and unified working model.
Design Experience
TELEPIZZA
Strategy for Improving Customer Relationships Through Marketing Cloud for a QSR
We partnered with Telepizza and its technology partner to implement Salesforce Marketing Cloud and Service Cloud, helping them turn their data into a competitive advantage. We led the effort to align stakeholders and defined relationship and data models to build more than 70 use cases and customer journeys aimed at increasing their CLTV.
CRM & Loyalty
Design Experience
TELEPIZZA
Exploring a venture within a QSR and delivery group
Together with our Venture Creation partner, we are building a new business option for food delivery brands through a potential autonomous unit modeled after a startup, generating new sources of value and revenue while addressing strategic and operational challenges outside the company’s core business.
CX & Strategy
TELEPIZZA
Alignment and Reporting Strategy with Analytics Platforms for a QSR
We collaborate with Telepizza’s marketing, e-commerce, and business intelligence teams to ensure accurate measurement and migration to Google Analytics 4. Our approach includes sales analysis and conversion rate optimization (CRO), improving data performance, visualization, and day-to-day actionable insights.
Data & Intelligence
TELEPIZZA
A Design Experience and Growth team to accelerate a QSR’s digital experience and sales
We built a team and developed a new collaborative work model with Telepizza’s retail marketing, digital marketing, e-commerce, and business intelligence teams. Using agile methodologies and a 100% data-driven approach, we provided strategic vision and day-to-day execution, optimizing the business and evolving its customer relationship model.
CRM & Loyalty
Data & Intelligence
Design Experience
TELEPIZZA
Continuous Optimization of a QSR’s E-Commerce Using Agile Methodology
We created our own framework that brought together multidisciplinary teams to optimize digital assets, continuously launch A/B tests from a prioritized backlog, and improve the platform in both the short and long term, achieving process standardization and a deeper understanding of users.
CRM & Loyalty
Design Experience
TELEPIZZA
Mapping the Order Journey and Action Roadmap for a QSR
As part of Telepizza’s digital transformation process, we conducted an “as-is” mapping of the omnichannel user experience to develop a new relationship model. We worked on the digital CX vision, the blueprint, and the mapping of customer journeys, identifying opportunities to improve the customer experience and align it with the company’s strategic plan.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Redefining a QSR Group’s Ordering System Through Analysis of the Employee and Customer Experience
As part of an internal technological transformation process, we participated in the design to improve the ordering experience in-store, online, and via the call center. We created a digital ordering experience for both internal and customer-facing tools, featuring an intuitive implementation aligned with the company’s strategy, resulting in a consistent, cross-platform experience across all markets and brands.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Online Advertising System
We built a modular design system with the goal of creating consistency and achieving greater agility in the development of digital campaigns and marketing journeys.
CRM & Loyalty
Design Experience
TELEPIZZA
Envisioning the Future of the Omnichannel Digital Experience for QSRs
In collaboration with Food Delivery Brands’ Digital Transformation division, we created a Future Design project to guide the transformation phases, understand and achieve their aspirational vision within the context of their investment strategy and as a global company.
CRM & Loyalty
CX & Strategy
Technology & Transformation
TELEPIZZA
Design of a new global ordering experience using a multi-brand, multi-market e-commerce and delivery SaaS platform
At Food Delivery Brands, as partners in Strategic Design and Digital Experiences, we collaborated on a roadmap spanning more than two years for the migration to a new SaaS platform specialized in QSR, designing new experiences and overseeing the implementation for all of the group’s global brands, ensuring continuous improvements and minimal impact on sales.
CX & Strategy
Design Experience
PIZZA HUT
Redesign of the Global Platform Migration for Spain and Latin America
We adapted Pizza Hut’s global platform for the Spanish and Latin American markets, tailoring it to the regional context. Over the course of three months, our multidisciplinary team used agile methodologies to execute the project, focusing on the user experience and business needs.
CX & Strategy
Design Experience
TELEPIZZA
Unified design system for a group of QSR brands
We created a common design system for all Food Delivery Brands, addressing the needs of multiple markets, brands, and countries, with the goal of optimizing time and effort in design and development, and ensuring easy adaptation to different devices and future brands within the group.
Design Experience
TELEFONICA
Creating a design system tier for a telecom company’s B2B business
Based on Telefónica's Design System and in conjunction with the company's rebranding, we took the opportunity to build, modularize, and document a tier specific to the B2B business, with a view toward future scalability and efficiency.
Design Experience
TELEFONICA
Content Strategy to Support Sales on a Global B2B Business Platform for a Telecommunications Company
We implemented a content strategy to redesign Telefónica’s global B2B website, transforming it into a content-driven sales tool. We developed a research plan to foster a culture of Content-Driven Design, ensuring that the TGS website is used as a product catalog with personalized messaging, thereby giving it a more prominent role within the organization.
CRM & Loyalty
CX & Strategy
Design Experience
TELEFONICA
Redefining the Role of the Digital Channel for a Global Telecommunications Company in the B2B Sector
We conducted an in-depth analysis of the internal and external needs of a global company in the telecommunications sector, mapping the customer journey and redefining the end-to-end digital experience and platform. We defined a strategy, created a design system, built a technology platform, and redefined marketing content, integrating Pardot for lead scoring and management.
CRM & Loyalty
Design Experience
Technology & Transformation