Projects
136 Selected cases
IKEA
Value-Driven Automation for IKEA Family by Integrating Strategy, Data, and Technology
For more than nine years, we have driven the IKEA Family’s relationship and data strategy as a strategic lever for insight, engagement, and growth. We implemented Salesforce Marketing Cloud as an automation platform and integrated more than 12 layers of data. We combine advanced segmentation, personalization, analytics, and Test & Learn to make every interaction more relevant and increase the value of our relationships with B2C and B2B customers.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
MCDONALD'S
Developing a Sustainable Growth Strategy Through MyMcDonald’s
As a regional hub, we lead the relationship strategy and technical development of the activation platforms and manage MyMcDonald's marketing operations in Germany and the Netherlands, placing the app at the center of the loyalty program. We leverage transactional and behavioral data across the Martech ecosystem to define customer lifecycle plans and integrate CRM and paid media under a continuous Test & Learn model, evolving CRM from a promotional approach to a relational one that increases CLV and incremental revenue.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
VIU
Digital Redesign That Boosts a Private University’s Search Engine Ranking and Conversion Rate
We served as a strategic partner in the redesign of VIU’s digital ecosystem, strengthening its brand image and student recruitment strategy in a mobile-first environment. Based on research and analysis, we defined an experience strategy aligned with future challenges and opportunities, strengthening its positioning and connection with prospective students.
CRM & Loyalty
Technology & Transformation
Turismo de Canarias
Building an AI-Powered Tourism Data Hub
We helped define the new Canary Islands Tourism Observatory: a portal that provides access to data through various consumption models, allowing users to access information at different levels of detail, with a historical document repository, interactive dashboards, and AI assistants that turn searches into concrete results.
AI Acceleration & Adoption
CX & Strategy
Data & Intelligence
Design Experience
DKV
Definition of a platform’s value proposition that outlines the benefits for customers
After immersing ourselves in and gaining an understanding of the vision of various teams and departments (Customer Experience, Marketing, Sales), we collaboratively defined the company’s value proposition—a shared space designed to strengthen the brand’s connection with its customers.
CRM & Loyalty
CX & Strategy
Design Experience
UNIE
Strategic Alignment of the Leadership Team
Through ideation dynamics and prioritization of initiatives, we support UNIE's management team in its strategic alignment in order to achieve its objectives for the coming years.
CRM & Loyalty
CX & Strategy
VIU
Initiatives to Improve Student Recruitment Through Personalization and Automation
Using a user-centric approach and personalized messaging, a roadmap was developed to strengthen the connection with students through process orchestration and automation. The project involved synchronizing technology platforms to create personalized journeys and implement other actions from a prioritized backlog with a dedicated Growth team.
CRM & Loyalty
Design Experience
Technology & Transformation
VIU
Mapping and Optimizing the End-to-End Student Recruitment Process for a Global Digital University
Together with the VIU team, we reviewed and mapped out their student recruitment process, looking for quick wins that would allow us to standardize improvements across all programs. Focused on user experience and personalization, the project maps the admissions process through campaigns, applications, and admission interviews, identifying areas for improvement.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Strategy for Improving Customer Relationships Through Marketing Cloud for a QSR
We partnered with Telepizza and its technology partner to implement Salesforce Marketing Cloud and Service Cloud, helping them turn their data into a competitive advantage. We led the effort to align stakeholders and defined relationship and data models to build more than 70 use cases and customer journeys aimed at increasing their CLTV.
CRM & Loyalty
Design Experience
TELEPIZZA
Alignment and Reporting Strategy with Analytics Platforms for a QSR
We collaborate with Telepizza’s marketing, e-commerce, and business intelligence teams to ensure accurate measurement and migration to Google Analytics 4. Our approach includes sales analysis and conversion rate optimization (CRO), improving data performance, visualization, and day-to-day actionable insights.
Data & Intelligence
TELEPIZZA
A Design Experience and Growth team to accelerate a QSR’s digital experience and sales
We built a team and developed a new collaborative work model with Telepizza’s retail marketing, digital marketing, e-commerce, and business intelligence teams. Using agile methodologies and a 100% data-driven approach, we provided strategic vision and day-to-day execution, optimizing the business and evolving its customer relationship model.
CRM & Loyalty
Data & Intelligence
Design Experience
TELEPIZZA
Continuous Optimization of a QSR’s E-Commerce Using Agile Methodology
We created our own framework that brought together multidisciplinary teams to optimize digital assets, continuously launch A/B tests from a prioritized backlog, and improve the platform in both the short and long term, achieving process standardization and a deeper understanding of users.
CRM & Loyalty
Design Experience
TELEPIZZA
Mapping the Order Journey and Action Roadmap for a QSR
As part of Telepizza’s digital transformation process, we conducted an “as-is” mapping of the omnichannel user experience to develop a new relationship model. We worked on the digital CX vision, the blueprint, and the mapping of customer journeys, identifying opportunities to improve the customer experience and align it with the company’s strategic plan.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Redefining a QSR Group’s Ordering System Through Analysis of the Employee and Customer Experience
As part of an internal technological transformation process, we participated in the design to improve the ordering experience in-store, online, and via the call center. We created a digital ordering experience for both internal and customer-facing tools, featuring an intuitive implementation aligned with the company’s strategy, resulting in a consistent, cross-platform experience across all markets and brands.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
TELEPIZZA
Online Advertising System
We built a modular design system with the goal of creating consistency and achieving greater agility in the development of digital campaigns and marketing journeys.
CRM & Loyalty
Design Experience
TELEPIZZA
Envisioning the Future of the Omnichannel Digital Experience for QSRs
In collaboration with Food Delivery Brands’ Digital Transformation division, we created a Future Design project to guide the transformation phases, understand and achieve their aspirational vision within the context of their investment strategy and as a global company.
CRM & Loyalty
CX & Strategy
Technology & Transformation