Projects

A selection of projects that show how we turn challenges into new ways to create value for people and the business. Explore them by industry or service.

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AI Acceleration & Adoption

4

CRM & Loyalty

112

CX & Strategy

100

Data & Intelligence

61

Design Experience

157

Technology & Transformation

77
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OBRAMAT

Identifying Growth Opportunities in the Digital Channel with a Professional Audience

We collaborated with Obramat’s client, e-commerce, and omnichannel teams to identify growth opportunities by leveraging the digital channel to reach professional audiences. The project included customer research, the creation of a blueprint integrating internal data and capabilities, and the ideation and prioritization of improvement initiatives based on the needs of professional buyers.

CRM & Loyalty CX & Strategy Design Experience Technology & Transformation

NATIONALE

Digitization of the Insurance Enrollment Process for Seniors

We developed an insurance calculator designed specifically for seniors, making it easier to get quotes and purchase policies. We assessed their needs and expectations, then designed an accessible and user-friendly tool, validating the solution with real users.

Design Experience Technology & Transformation

JANSENN

Design of an omnichannel strategy for Europe to improve relationships with doctors and nurses

In collaboration with various stakeholders from one of the world’s largest pharmaceutical companies, we worked on designing a relationship strategy based on an in-depth understanding of healthcare professionals. The project included identifying attitudinal profiles, designing actionable customer journeys, and developing a communication playbook featuring key messages and relevant channels.

CRM & Loyalty CX & Strategy Technology & Transformation

INGENICO

Value Proposition and Design of a Digital Payment Service for Business Owners

In collaboration with the marketing and operations teams at Ingenico, a global leader in payment solutions, we carried out a project to design a series of digital services aimed at improving the company’s relationship with merchant owners.

CRM & Loyalty CX & Strategy Design Experience Technology & Transformation

INGENICO

Roadmap Design for a New Business Services App

In collaboration with the teams at headquarters and in the various markets, we helped define and design a roadmap for a service application for retailers in three regions (Europe, Latin America, and Asia), aligning strategy, internal capabilities, local customer needs, and the legislation of each market.

CRM & Loyalty CX & Strategy Technology & Transformation

FLUIDRA

Integrating the End-User Experience into the Digital Ecosystem

We tackled the challenge of designing for end users within a traditional B2B model, seeking actionable ideas that would create a win-win-win relationship between Fluidra and its local customers. We conducted immersion workshops, interviews, and ideation sessions, segmenting the audience and creating a needs assessment. We compiled a catalog of more than 50 ideas prioritized for implementation.

CRM & Loyalty CX & Strategy Design Experience Technology & Transformation

FLUIDRA

Development of a design system to unify the commercial and B2B ecosystems

We created a design system that enables Fluidra to build a complex ecosystem of internal and end-user tools, unifying the process and bringing consistency and agility to the creation of new digital experiences. We guided the digital transformation team in building a common system for B2B products and supported the creation of the B2C component. We created a global, multi-country, multi-channel, and multi-device system, facilitating consistency and agility in the launch of new products.

CRM & Loyalty Design Experience Technology & Transformation

FLUIDRA

Design and integration of a learning platform for professionals in the brand’s digital ecosystem

We took on the challenge of improving the training experience for Fluidra employees by bridging the physical and digital worlds in a post-pandemic environment. We conducted research, ideation sessions, and a Design Sprint to design the Academy module and integrate it with their e-learning SaaS platform, creating an accessible and user-friendly platform for users who are not tech-savvy.

CX & Strategy Design Experience Technology & Transformation

EAE MADRID

Redesign of EAE Madrid’s digital platform in line with its new value proposition

Working closely with the EAE Madrid team, we redesigned the architecture of the business school’s web platform to clearly convey its new value proposition, with the goal of maximizing the recruitment of prospective students.

Design Experience Technology & Transformation

EAE MADRID

Definition of the Value Proposition and Implementation Roadmap for EAE Madrid Initiatives

We collaborated with the EAE Madrid team to define their value proposition and the attributes that would support it, as well as to design a plan of specific initiatives aligned with that proposition to help bring it to life and drive its evolution in the coming years.

CRM & Loyalty CX & Strategy Technology & Transformation

DKV

Defining and Prioritizing Use Cases for the Automation of Personalized Communications

We designed personalized customer journey use cases to build engagement with different customer segments at DKV. Through in-depth business research and communications analysis, we optimized existing plans and created segmented communication strategies, integrating new offerings and strengthening customer loyalty through personalized points and triggers.

CRM & Loyalty CX & Strategy Design Experience Technology & Transformation

DKV

Redefining the Customer Engagement Strategy for a Health Insurance Company

We are collaborating with DKV's Strategic Marketing team to evolve the overall customer engagement strategy by analyzing the current strategy, customer segments, customer journeys, omnichannel communications, and existing automation processes.

CRM & Loyalty CX & Strategy Design Experience Technology & Transformation

DISAGRO

Digital ecosystem of services to digitize the business processes of an agroservices company

We collaborate with Disagro on the discovery, ideation, and development of an ecosystem of digital applications and services that encompasses distributors, the sales network, training, and end customers—farmers and ranchers— with the goal of improving the performance of their farms through the digitization of crop management decisions, tools, and expert knowledge.

CRM & Loyalty CX & Strategy Technology & Transformation

DISAGRO

Strategy for Entering the Digital Sales Channel in Central America for an Agricultural Inputs Corporation

We helped Disagro, a leader in agricultural supplies in Central America, improve its relationship with its distribution channel through digital transformation. The process included research, value proposition, design, and technological development of the digital experience, as well as a new brand and go-to-market strategy. The result is the Cambiagro platform, which is now integrated into the company’s offerings.

CRM & Loyalty CX & Strategy Technology & Transformation

CEPSA

Roadmap of Initiatives for the Digital Transformation Team

We assisted the company's Digital Transformation team in defining and implementing a series of initiatives aimed at fostering a culture of knowledge, adoption, and use of digital tools across the various teams.

CX & Strategy Technology & Transformation

BELLOTA

Analysis, Diagnosis, and Agile Roadmap for the Digital Transformation of Services at a Multinational Industrial Company

We partnered with Bellota to conduct research, align needs across different markets, and develop a structured roadmap of prioritized, accessible, useful, and consensus-based solutions to build new digital capabilities or services that align with the company’s service and sales model for its products.

CRM & Loyalty Technology & Transformation