Projects
45 Selected cases
ACCUMIN
Increasing engagement and monetization in the customer app
We support the digital product management team in laying the groundwork for greater user engagement and app usage, with the goal of increasing the app’s monetization through a strategic design methodology.
AI Acceleration & Adoption
CX & Strategy
Design Experience
VIU
New Content Strategy to Improve the Lead Generation Process
Following an exhaustive investigation, a content guide was created and the pages were rewritten, highlighting previously overlooked strengths. The project included the creation of new modules and the partial upload to the CMS, resulting in a scalable and powerful narrative that meets the needs of all departments.
CX & Strategy
Design Experience
UPSA
Redesign of a university’s web platform to maximize student recruitment
I supported the marketing and sales team in the redesign and development of the university's website with the goal of optimizing its performance as a tool for attracting prospective students.
Design Experience
UNIE
Content Migration and Migration during a CMS Transition for a University Digital Platform
The CMS migration projects for UNIE presented design and content challenges with tight deadlines. The main task was to adapt the content to the new design, ensuring a consistent user experience. Thanks to a thorough understanding of the CMS, areas for improvement were identified and IT support was provided, enabling us to meet the launch deadlines.
Design Experience
UCI
Defining a Content Strategy for a Financial Institution
We are supporting the digital product team at Unión de Créditos Inmobiliarios (UCI) in defining and developing a new content strategy aimed at driving customer acquisition through digital channels and strengthening the brand's positioning.
Design Experience
TELEFONICA
Content Strategy to Support Sales on a Global B2B Business Platform for a Telecommunications Company
We implemented a content strategy to redesign Telefónica’s global B2B website, transforming it into a content-driven sales tool. We developed a research plan to foster a culture of Content-Driven Design, ensuring that the TGS website is used as a product catalog with personalized messaging, thereby giving it a more prominent role within the organization.
CRM & Loyalty
CX & Strategy
Design Experience
SANTANDER
Value Proposition, Positioning, and Building a New Digital Experience
We collaborated with the Bank's team on the conceptualization and launch of Universia's new value proposition, translating its new focus on employability into an evolution of its branding and a new digital platform with new features.
CX & Strategy
Design Experience
SANTANDER
Design of a New CV Creation Platform with Integrated AI
Innovation and the integration of AI into a new resume-design feature that strengthens Universia's strategic positioning as a job platform, while also driving the KPI for new registrations.
AI Acceleration & Adoption
Data & Intelligence
Design Experience
Technology & Transformation
QDIYYA
Website Redesign
We redesigned the website to focus on an experience tailored to potential visitors to the amusement and leisure park. The process included analyzing the current digital product, developing a new site map, and creating prototypes and designs.
Design Experience
PFIZER
A new content strategy to enhance the user experience on a pharmaceutical company’s digital platform for physicians
We conducted a comprehensive audit of the content on the Pfizer Pro platform and developed a complete guide for its future creation and curation. We coordinated discussions with users, reviewed existing content, and identified areas for improvement. We created a guide for the editorial team and updated the content in line with best practices, thereby increasing its internal relevance within the sector.
Design Experience
PFIZER
Redesign of the Digital Pro platform to increase its appeal among medical professionals
We improved the usage and retention rates of the Pfizer Pro online platform—which specializes in vaccines, gene therapies, and other medical conditions—by enhancing its architecture and content. We conducted an audit of the platform, identified the limitations of the CMS, and designed a new navigation system based on interviews with doctors, creating a content strategy that boosts organic visibility.
CX & Strategy
Design Experience
Technology & Transformation
GILEAD
Organization, structuring, and management of professional content on a new global digital platform for the pharmaceutical industry
The manual process involves creating templates, entering copy and documents, and migrating the information to the CMS, ensuring that each page conforms to the digital product's designed modules.
Design Experience
EUROPCAR
Global Customer Experience Implementation Guidelines for a Car Rental Company
We took on the challenge of improving Europcar’s customer experience by collaborating with its global team to define and design guidelines for customer interaction and flow at its locations. The project was divided into research and the creation of premium guidelines. We visited five countries and various types of locations, identifying behavioral patterns and designing guidelines for employees and Customer Care.
CX & Strategy
Design Experience