Projects
45 Selected cases
OPELLA - DULCOLAX
A new, accessible, and intuitive web experience
We designed a more accessible, intuitive, and consumer-focused web experience for Dulcolax, featuring seamless navigation, quick access to information about products and ingredients, and a premium look and feel. We incorporated AI-powered SEO content based on real search queries to enhance transparency and trust. The toolkit included UX, UI components, a color palette, typography, iconography, and the design of the ecosystem’s main pages.
Data & Intelligence
Design Experience
SANOFI
Operation and Evolution of Salesforce Marketing Cloud
As Sanofi Spain’s Salesforce partner, we operate and evolve Salesforce Marketing Cloud to expand its use in engaging with healthcare professionals. We optimize customer journeys and data flows, manage and deploy campaigns, analyze their performance, and handle platform maintenance. We also implement new features, conduct testing, and train teams to apply best practices across multiple therapeutic areas.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
CAMPOFRÍO
Modernization of the design and update of the web architecture
We redesigned the Campofrío website to reflect its new strategy and vision following its integration into the Sigma Group. Building on the existing platform, we redefined the content architecture with an SEO-focused strategy, created the wireframes, developed a UI kit, and designed all the modules. We worked alongside Campofrío’s development team using Agile methodology through to the launch.
Data & Intelligence
Design Experience
CAMPOFRÍO
SEO Content Creation and Strategy for the Corporate Blog
We created Campofrío’s corporate blog to strengthen its presence in search engines and attract qualified traffic. We defined an editorial approach that is useful to consumers and optimized for SEO, featuring content on products, manufacturing processes, differences between varieties, storage tips, and seasonal recipes. In this way, we turned users’ questions and curiosities into a sustained source of organic visibility for the brand.
Data & Intelligence
Design Experience
IBERIA
In-house publishing platform for strategic sponsorship positioning
To make Iberia a leader in supporting Spanish talent, we created Talentobordo.com, an independent editorial platform built on Drupal according to rigorous standards for UX, accessibility, and SEO architecture, available in Spanish and English. Through expert content on fashion, design, film, gastronomy, and sports, we successfully positioned the company in highly competitive markets. Best!NTravel Branded Content Silver 2023.
Data & Intelligence
Design Experience
Technology & Transformation
PHARMAMAR
A new, accessible, and modern digital experience
PharmaMar needed to support its rebranding with a more modern, accessible, and mobile-friendly website capable of meeting the needs of investors, patients, and healthcare professionals. Based on interviews with stakeholders and user analysis, we redefined the content architecture and visual identity, and developed the website using WordPress for deployment in five countries, while also handling its ongoing technical maintenance.
Design Experience
Technology & Transformation
MAHOU SAN MIGUEL
Corporate Website Redesign
We redesigned Mahou’s website to bring its new branding and packaging to the digital space. After several workshops with the marketing team, we redefined the structure and created modules and templates with a more modern and dynamic look. We incorporated content such as the “Una Caña con Mahou” podcast and experiences related to soccer and music, and we handled the WordPress development, content updates, and ongoing maintenance.
Design Experience
Technology & Transformation
IBERDROLA
Transition from a corporate website to a content platform
We transformed Iberdrola’s corporate website into a content ecosystem tailored to its audiences. After analyzing the existing architecture and content, we defined a new editorial and SEO strategy, reorganized the navigation, and developed a more modern and accessible design. We integrated corporate and editorial content optimized for search engines and aligned with users’ interests, and handled technical maintenance for several years.
Data & Intelligence
Design Experience
Technology & Transformation
IBERDROLA
Creation of a thought leadership platform to strengthen the company’s digital reputation
We created SHAPES to strengthen Iberdrola’s corporate relevance and connect with a global and diverse audience. We developed this platform for analysis and networking among leaders from various industries, focusing on sustainability, talent, innovation, culture, and social responsibility. We handled its conceptualization, creative direction, and technical development in three languages; selected thought leaders; and produced an audiovisual manifesto and content for the corporate website.
Design Experience
Technology & Transformation
SCHÄR
Redefining the digital ecosystem to connect consulting, customer relationships, and sales
We redefined Schär’s digital ecosystem to move from isolated channels to a connected experience centered on meal decisions. We analyzed behavior, market segments, touchpoints, and both proprietary and competitive content to identify critical moments and inefficiencies. The new architecture prioritized the role of each channel and piece of content, strengthened advisory services, and linked engagement, loyalty, and direct conversion to reduce reliance on intermediaries.
CX & Strategy
Design Experience
SCHÄR
Global and Scalable Web Development
We designed a global, multilingual, and scalable platform for Schär to enhance the user experience, strengthen the brand, and meet the needs of 30 markets. Following a discovery process that included benchmarking, content audits, and SEO audits, we defined the strategy, architecture, and a mobile-first experience built on a new CMS. We supported the phased rollout, translations, training, hosting, and ongoing maintenance.
Design Experience
Technology & Transformation
ENDESA
Designing a New Operational Model for Marketing Automation
We designed an operational model for Endesa to manage B2C campaigns and communications that connected marketing, sales, and customer service to drive automation, personalization, and an omnichannel approach. To break down silos and make better use of Salesforce Marketing Cloud, we defined workflows, roles, tasks, a RACI model, and management and collaboration tools. We completed the transformation by providing training and coaching to the teams involved.
CRM & Loyalty
Technology & Transformation
IKEA
Data-Driven Omnichannel Activation to Drive Growth
We helped IKEA drive omnichannel adoption in a context where most of its customers shopped exclusively in-store. We combined transactional, digital, and self-reported data to identify high-potential audiences, created a dashboard to detect opportunities and measure their impact, and launched personalized communications using a Test & Learn approach. In addition, we tailored services and experiences to meet the expectations of omnichannel customers.
CRM & Loyalty
CX & Strategy
Data & Intelligence
IKEA
Predictive Segmentation to Unlock the Potential of Second Homes
We identified a segment among IKEA members with purchasing potential related to second homes. We analyzed data, behavior, and seasonality, and developed look-alike models to expand the audience. Based on these insights, we defined a content strategy and a segmented communication plan, with messages tailored to each customer’s profile, timing, and needs.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
IKEA
B2B Relationship Strategy to Position the Brand as a Trusted Partner for Small and Medium-Sized Enterprises
We designed a B2B relationship strategy in Spain to evolve IKEA’s role from a furniture supplier to a trusted partner for small and medium-sized businesses. The model collects data from every interaction and personalizes content throughout the funnel—from brand awareness and lead qualification to activation and loyalty—combining quick wins with long-term growth opportunities.
CX & Strategy
Design Experience
Turismo de Canarias
Building an AI-Powered Tourism Data Hub
We helped define the new Canary Islands Tourism Observatory: a portal that provides access to data through various consumption models, allowing users to access information at different levels of detail, with a historical document repository, interactive dashboards, and AI assistants that turn searches into concrete results.
AI Acceleration & Adoption
CX & Strategy
Data & Intelligence
Design Experience