Projects
AI Acceleration & Adoption 
5 Selected cases
IBERDROLA
Transition from a corporate website to a content platform
We transformed Iberdrola’s corporate website into a content ecosystem tailored to its audiences. After analyzing the existing architecture and content, we defined a new editorial and SEO strategy, reorganized the navigation, and developed a more modern and accessible design. We integrated corporate and editorial content optimized for search engines and aligned with users’ interests, and handled technical maintenance for several years.
Data & Intelligence
Experience Design
Technology & Transformation
IBERDROLA
Creation of a thought leadership platform to strengthen the company’s digital reputation
We created SHAPES to strengthen Iberdrola’s corporate relevance and connect with a global and diverse audience. We developed this platform for analysis and networking among leaders from various industries, focusing on sustainability, talent, innovation, culture, and social responsibility. We handled its conceptualization, creative direction, and technical development in three languages; selected thought leaders; and produced an audiovisual manifesto and content for the corporate website.
Experience Design
Technology & Transformation
ENDESA
Conversion Optimization with CDP and SFMC
We partner with Endesa to evolve its Salesforce Marketing Cloud and Customer Data Platform ecosystem, jointly leveraging their data and segmentation capabilities to unify data, enrich profiles, and improve segmentation. We design personalized customer journeys that combine behavior, customer information, and real-time context to optimize acquisition and conversion. The integration allows us to activate both platforms together or run each cloud independently, depending on strategic needs.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
ELEXON
Design of a Digital Platform for Content from a National Electricity Regulator
We designed a digital platform for the British electricity regulator, Elexon, with the goal of improving access to complex legal and regulatory information for the professional market and enhancing efficiency in handling inquiries.
Experience Design
CEPSA
Roadmap of Initiatives for the Digital Transformation Team
We assisted the company's Digital Transformation team in defining and implementing a series of initiatives aimed at fostering a culture of knowledge, adoption, and use of digital tools across the various teams.
CX & Strategy
Technology & Transformation