Projects
AI Acceleration & Adoption 
7 Selected cases
ABASTIBLE
New Value Chain to Optimize Distribution
We redesigned Abastible’s value chain to optimize distribution to the end customer and increase its competitiveness. We defined a data governance model and solutions to capture and leverage last-mile data, and we explored new business models and complementary services to evolve the customer relationship beyond the sale of gas.
CX & Strategy
Data & Intelligence
Technology & Transformation
IBERDROLA
Transition from a corporate website to a content platform
We transformed Iberdrola’s corporate website into a content ecosystem tailored to its audiences. After analyzing the existing architecture and content, we defined a new editorial and SEO strategy, reorganized the navigation, and developed a more modern and accessible design. We integrated corporate and editorial content optimized for search engines and aligned with users’ interests, and handled technical maintenance for several years.
Data & Intelligence
Design Experience
Technology & Transformation
IBERDROLA
Creation of a thought leadership platform to strengthen the company’s digital reputation
We created SHAPES to strengthen Iberdrola’s corporate relevance and connect with a global and diverse audience. We developed this platform for analysis and networking among leaders from various industries, focusing on sustainability, talent, innovation, culture, and social responsibility. We handled its conceptualization, creative direction, and technical development in three languages; selected thought leaders; and produced an audiovisual manifesto and content for the corporate website.
Design Experience
Technology & Transformation
ENDESA
Designing a New Operational Model for Marketing Automation
We designed an operational model for Endesa to manage B2C campaigns and communications that connected marketing, sales, and customer service to drive automation, personalization, and an omnichannel approach. To break down silos and make better use of Salesforce Marketing Cloud, we defined workflows, roles, tasks, a RACI model, and management and collaboration tools. We completed the transformation by providing training and coaching to the teams involved.
CRM & Loyalty
Technology & Transformation
ENDESA
Conversion Optimization with CDP and SFMC
We partner with Endesa to evolve its Salesforce Marketing Cloud and Customer Data Platform ecosystem, jointly leveraging their data and segmentation capabilities to unify data, enrich profiles, and improve segmentation. We design personalized customer journeys that combine behavior, customer information, and real-time context to optimize acquisition and conversion. The integration allows us to activate both platforms together or run each cloud independently, depending on strategic needs.
CRM & Loyalty
Data & Intelligence
Technology & Transformation
ELEXON
Design of a Digital Platform for Content from a National Electricity Regulator
We designed a digital platform for the British electricity regulator, Elexon, with the goal of improving access to complex legal and regulatory information for the professional market and enhancing efficiency in handling inquiries.
Design Experience
CEPSA
Roadmap of Initiatives for the Digital Transformation Team
We assisted the company's Digital Transformation team in defining and implementing a series of initiatives aimed at fostering a culture of knowledge, adoption, and use of digital tools across the various teams.
CX & Strategy
Technology & Transformation