Projects
AI Acceleration & Adoption 
Data & Intelligence 
134 Selected cases
CUPRA
Design of a pre-reservation process for the launch of a new vehicle
We designed a comprehensive digital solution to manage the CUPRA Ateca LE pre-order campaign in Spain. Through a detailed process of service design, user research, user journey mapping, and technical support, we implemented and launched a platform that optimizes the user experience and ensures seamless communication throughout the pre-order process.
CRM & Loyalty
CX & Strategy
Design Experience
CEPSA
Roadmap of Initiatives for the Digital Transformation Team
We assisted the company's Digital Transformation team in defining and implementing a series of initiatives aimed at fostering a culture of knowledge, adoption, and use of digital tools across the various teams.
CX & Strategy
Technology & Transformation
BELLOTA
Analysis, Diagnosis, and Agile Roadmap for the Digital Transformation of Services at a Multinational Industrial Company
We partnered with Bellota to conduct research, align needs across different markets, and develop a structured roadmap of prioritized, accessible, useful, and consensus-based solutions to build new digital capabilities or services that align with the company’s service and sales model for its products.
CRM & Loyalty
Technology & Transformation
BARCELO
Conceptualization and design of a new website for a leading hotel chain’s global wedding business
We helped Barceló H&R define and build a digital solution to capture leads from users interested in all-inclusive weddings. We led the research and design, creating a visually appealing experience aligned with the interests of all stakeholders, integrating the site into Barceló’s digital ecosystem, and supporting its wedding business.
CX & Strategy
Design Experience
AFFINITY
Defining the Future E-Commerce Experience for a Pet Food Company
Building on the Salesforce ecosystem, we collaborated on defining Affinity’s digital experience for its future online sales. Working alongside its technology partner, we developed the service design and product design project, maximizing the capabilities of SF Commerce and ensuring close coordination to meet the client’s requirements and needs.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
BARCELO
Team for the Continuous Optimization of a Hotel Platform’s Booking Engine
MRM Tribal has worked as part of Barceló’s Digital Experience team to analyze user behavior, conduct user research, design solutions, and develop A/B testing strategies to improve the performance of the booking and reservation engine on its digital platform worldwide.
CRM & Loyalty
CX & Strategy
Design Experience