Projects
AI Acceleration & Adoption 
101 Selected cases
BARCELO
A Process of Experimentation and Continuous Improvement of the Digital Experience at a Global Hotel Chain
By evolving the CRO approach using business analytics and usability data, we coordinate the project from the initial planning phase through the execution of experiments, working closely with the client’s internal teams to drive positive changes in platform metrics, ensuring alignment with business objectives and continuous adaptation to changes on the site.
CRM & Loyalty
Data & Intelligence
Design Experience
Technology & Transformation
AFFINITY
Defining the Future E-Commerce Experience for a Pet Food Company
Building on the Salesforce ecosystem, we collaborated on defining Affinity’s digital experience for its future online sales. Working alongside its technology partner, we developed the service design and product design project, maximizing the capabilities of SF Commerce and ensuring close coordination to meet the client’s requirements and needs.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
AFFINITY
New Relationship Models and Customer Journeys via Marketing Cloud for Animal Feed
We help shape Affinity's digital experience for its future online sales by assisting in the development of new customer journeys, campaigns, and use cases through Marketing Cloud in collaboration with its technology partners.
CRM & Loyalty
Design Experience
BARCELO
Team for the Continuous Optimization of a Hotel Platform’s Booking Engine
MRM Tribal has worked as part of Barceló’s Digital Experience team to analyze user behavior, conduct user research, design solutions, and develop A/B testing strategies to improve the performance of the booking and reservation engine on its digital platform worldwide.
CRM & Loyalty
CX & Strategy
Design Experience
BARCELO
Agile design of a new digital experience focused on conversion for hotel resorts
Definition and development of a digital solution designed to boost sales conversion for two new resorts within its digital ecosystem, seeking a scalable solution for the group’s future projects with a strong visual impact that highlights the resorts’ value proposition.
CRM & Loyalty
Design Experience