Projects

A selection of projects that show how we turn challenges into new ways to create value for people and the business. Explore them by industry or service.

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AI Acceleration & Adoption

4

CRM & Loyalty

112

CX & Strategy

100

Data & Intelligence

61

Design Experience

157

Technology & Transformation

77
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TECNIGRAL

Design of a SaaS Application for Tree Management in Large Cities

Definition and design of the digital experience—both functional and visual—for Arbomap, software that ensures the well-being and optimal management of tree populations in large cities.

Design Experience

SULION

E-commerce Design

We supported the Sulion team in designing an e-commerce platform for ventilation and lighting products to launch their DTC (Direct-to-Consumer) model in select markets.

Design Experience

SIMON

Redesign of the Members-Only Area for Installers

Based on a research process designed to identify pain points on the current website, we defined a user experience that meets users' needs and expectations, validated the proposed solution, and worked with the technology team to ensure its feasibility.

CX & Strategy Design Experience

SIMON

Creating an app for installers

Definition and design of a mobile app to improve the experience of SIMON product installers. The project focused on gaining a deeper understanding of the needs, preferences, and limitations of this segment, with the goal of strengthening SIMON’s market position and expanding its digital ecosystem.

Design Experience

SIMON

Redesign of the private area for distributors

In collaboration with the SIMON team, we defined the company’s private area for professional clients, focusing on viable solutions for distributors’ real needs. The process involved aligning various internal business units and designing a digital product whose user experience was validated in an agile and iterative manner by real users.

Design Experience

SIMON

Redesign of the Digital Ecosystem Roadmap

In collaboration with the SIMON team, and with the goal of aligning its digital ecosystem with the company’s strategy, we conducted an operational audit and a competitive analysis to define a strategic, viable, and practical roadmap that will guide the evolution and growth of SIMON’s digital assets in the short, medium, and long term.

CRM & Loyalty CX & Strategy Technology & Transformation

SEAT

Maintenance of a global, multi-market digital platform for a leading automotive company

We help manage the global digital ecosystem in Adobe Experience Manager (AEM). Continuous evolution of the platform, streamlining templates and components, creating functional specifications and configurators, and providing training to countries. Responsibilities included content audits, wireframe creation, rollouts, and A/B testing to improve the platform.

CRM & Loyalty CX & Strategy Design Experience

SEAT

Designing Futures for an Automotive Company’s Digital Ecosystem

The foundational project uses user-centered design methodologies to develop a vision for the digital customer experience, map customer journeys, and identify opportunities, paving the way for connected vehicles and the company's future mobility strategy.

CRM & Loyalty CX & Strategy Technology & Transformation

SEAT

Design of the first e-commerce platform in a market without retail outlets for an automaker

SEAT relaunched its brand in Norway with a streamlined end-to-end e-commerce experience. The project, led by a multidisciplinary team that included the client, encompassed strategy, CX definition, product development, user research and testing, design, and implementation.

CRM & Loyalty CX & Strategy Design Experience Technology & Transformation

SEAT

Mapping the Vehicle Purchase Process

As part of the C14/Omnicom digital experience team, we developed a service blueprint to map the vehicle purchasing experience, from the initial idea through to the purchase. The project identified pain points and opportunities, establishing a vision for digital CX and mapping customer journeys while balancing business principles with the omnichannel customer experience.

CRM & Loyalty CX & Strategy Design Experience Technology & Transformation

SEAT

Development of a Comprehensive Design System for an Automotive Brand

In collaboration with SEAT and as part of the C14/Omnicom team, we developed a global design system to bring its new Brand Vision to life in the digital realm, establishing clear identity guidelines and ensuring consistency across all digital projects.

Design Experience

SANTANDER

Redesign of the Santander X Digital Experience

We redesigned the SantanderX digital experience, aligning it with the new strategic direction and the user needs identified through research.

CX & Strategy Design Experience

SANTANDER

Optimizing the Evaluation Process for Senior Executives in a Large Corporation

We designed the evaluation process for senior executives at a large corporation using a multi-user platform that facilitates goal setting, self-assessment, and feedback. In collaboration with the UX team, we designed intuitive navigation flows and integrated email automation with Salesforce Marketing Cloud, ensuring a seamless and efficient experience for everyone involved.

CRM & Loyalty Design Experience Technology & Transformation

SANTANDER

Redefining Santander Universidades: Creation of a tier linked to its design system

Adaptation of Banco Santander’s design system for the Santander Universidades digital platforms, taking into account data-driven improvements identified through the continuous experimentation methodology.

Design Experience

SEAT

Innovation Roadmap for the Future of Mobility at an Automotive Company

Through comprehensive user research, a mobility solution was developed to address short-term needs, and a scalable digital design strategy was defined. The project included a hypothesis for a future mobility platform and a case study website featuring research findings and customer journeys.

CRM & Loyalty CX & Strategy

SANTANDER

Design of Universia’s New Digital Platform

As part of the Santander Universidades digital experience team, we are collaborating on the development of the Universia digital platform by creating a new strategy and roadmap for features and services based on its new value proposition.

Design Experience