Projects
176 Selected cases
SIMON
Redesign of the private area for distributors
In collaboration with the SIMON team, we defined the company’s private area for professional clients, focusing on viable solutions for distributors’ real needs. The process involved aligning various internal business units and designing a digital product whose user experience was validated in an agile and iterative manner by real users.
Design Experience
TECNIGRAL
Design System Development
Analyzing and understanding the needs of the digital DESIGN EXPERIENCE to create a new design system that improves product functionality and usability, and optimizes efficiency in processes, costs, communication with development, and go-to-market strategies.
Design Experience
SEAT
Maintenance of a global, multi-market digital platform for a leading automotive company
We help manage the global digital ecosystem in Adobe Experience Manager (AEM). Continuous evolution of the platform, streamlining templates and components, creating functional specifications and configurators, and providing training to countries. Responsibilities included content audits, wireframe creation, rollouts, and A/B testing to improve the platform.
CRM & Loyalty
CX & Strategy
Design Experience
SEAT
Design of the first e-commerce platform in a market without retail outlets for an automaker
SEAT relaunched its brand in Norway with a streamlined end-to-end e-commerce experience. The project, led by a multidisciplinary team that included the client, encompassed strategy, CX definition, product development, user research and testing, design, and implementation.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
SEAT
Development of a Comprehensive Design System for an Automotive Brand
In collaboration with SEAT and as part of the C14/Omnicom team, we developed a global design system to bring its new Brand Vision to life in the digital realm, establishing clear identity guidelines and ensuring consistency across all digital projects.
Design Experience
SANTANDER
Redesign of the Santander X Digital Experience
We redesigned the SantanderX digital experience, aligning it with the new strategic direction and the user needs identified through research.
CX & Strategy
Design Experience
SANTANDER
Optimizing the Evaluation Process for Senior Executives in a Large Corporation
We designed the evaluation process for senior executives at a large corporation using a multi-user platform that facilitates goal setting, self-assessment, and feedback. In collaboration with the UX team, we designed intuitive navigation flows and integrated email automation with Salesforce Marketing Cloud, ensuring a seamless and efficient experience for everyone involved.
CRM & Loyalty
Design Experience
Technology & Transformation
SEAT
Mapping the Vehicle Purchase Process
As part of the C14/Omnicom digital experience team, we developed a service blueprint to map the vehicle purchasing experience, from the initial idea through to the purchase. The project identified pain points and opportunities, establishing a vision for digital CX and mapping customer journeys while balancing business principles with the omnichannel customer experience.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
SANTANDER
Redefining Santander Universidades: Creation of a tier linked to its design system
Adaptation of Banco Santander’s design system for the Santander Universidades digital platforms, taking into account data-driven improvements identified through the continuous experimentation methodology.
Design Experience
SEAT
Innovation Roadmap for the Future of Mobility at an Automotive Company
Through comprehensive user research, a mobility solution was developed to address short-term needs, and a scalable digital design strategy was defined. The project included a hypothesis for a future mobility platform and a case study website featuring research findings and customer journeys.
CRM & Loyalty
CX & Strategy
SANTANDER
Design of Universia’s New Digital Platform
As part of the Santander Universidades digital experience team, we are collaborating on the development of the Universia digital platform by creating a new strategy and roadmap for features and services based on its new value proposition.
Design Experience
SANTANDER
Value Proposition, Positioning, and Building a New Digital Experience
We collaborated with the Bank's team on the conceptualization and launch of Universia's new value proposition, translating its new focus on employability into an evolution of its branding and a new digital platform with new features.
CX & Strategy
Design Experience
SANTANDER
The Evolution of the New Brand Identity Design
Together with the Bank, we collaborated on developing its value proposition and key benefits, as well as its new brand identity: brand evolution, visual identity, communication guidelines, verbal identity, digital design system, global communication manuals and toolkits, and channel strategy.
CX & Strategy
Design Experience
SANTANDER
Customizing the User Onboarding Process
We increased one of the product's key KPIs—the job posting sign-up rate—by minimizing the amount of information requested from users on the onboarding form before they sign up for a job posting.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
SANTANDER
Design of a New CV Creation Platform with Integrated AI
Innovation and the integration of AI into a new resume-design feature that strengthens Universia's strategic positioning as a job platform, while also driving the KPI for new registrations.
AI Acceleration & Adoption
Data & Intelligence
Design Experience
Technology & Transformation
SANTANDER
Growth in Santander Open Academy Metrics Through Experimentation
In collaboration with the Bank's teams, we developed a continuous improvement system to optimize conversion funnels and reduce user drop-off at critical points in the user journey. Through iterations based on user behavior and motivation, we launched ongoing experiments that incrementally improve accessibility, user experience, and navigation.
CRM & Loyalty
Data & Intelligence
Design Experience