Projects

BARCELO

A Process of Experimentation and Continuous Improvement of the Digital Experience at a Global Hotel Chain

By evolving the CRO approach using business analytics and usability data, we coordinate the project from the initial planning phase through the execution of experiments, working closely with the client’s internal teams to drive positive changes in platform metrics, ensuring alignment with business objectives and continuous adaptation to changes on the site.

CRM & Loyalty Data & Intelligence Design Experience Technology & Transformation

Get in touch

Reconstruction, Refactoring, and Evolution of the Design System for a Leading Hotel Chain

Through the technical migration to Figma and the implementation of a new architecture and governance framework, we laid the foundation for the Design System, integrating new libraries and guidelines with those from the previous platform. This ensured a flexible and scalable single source of truth, as well as a seamless transition for internal teams through detailed documentation and responsive redesign.

Design Experience Technology & Transformation

Get in touch

AFFINITY

Defining the Future E-Commerce Experience for a Pet Food Company

Building on the Salesforce ecosystem, we collaborated on defining Affinity’s digital experience for its future online sales. Working alongside its technology partner, we developed the service design and product design project, maximizing the capabilities of SF Commerce and ensuring close coordination to meet the client’s requirements and needs.

CRM & Loyalty CX & Strategy Design Experience Technology & Transformation

Get in touch

AFFINITY

New Relationship Models and Customer Journeys via Marketing Cloud for Animal Feed

We help shape Affinity's digital experience for its future online sales by assisting in the development of new customer journeys, campaigns, and use cases through Marketing Cloud in collaboration with its technology partners.

CRM & Loyalty Design Experience

Get in touch