Projects
AI Acceleration & Adoption 
102 Selected cases
NATIONALE
Developing Use Cases to Improve Digital Sales at an Insurance Company
We implemented digital experience solutions to support Nationale Nederlanden’s personalized sales strategy, creating communication materials and validating them with users. We reviewed the customer journey, refined messaging, and defined the process to enhance the experience, achieving a seamless transition from offline to online sales through omnichannel coordination and improvements at critical stages of the process.
CRM & Loyalty
Design Experience
LOWI
Generating Hypotheses for Improving E-commerce Performance Using a CRO Strategy
Based on qualitative interviews with customers and behavioral analytics, we developed a backlog of hypotheses for improving KPIs aimed at increasing CLTV.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
NATIONALE
Optimization of a Home Insurance Quote Configurator
We rolled out a new version of NN’s home insurance price calculator, optimizing the conversion funnel and improving the user experience. Through a design sprint, we designed the core flow and validated hypotheses with users, implementing improvements to both content and design, and enriching their design system.
CRM & Loyalty
Design Experience
IRONHACK
Redesign of the Web Platform
In collaboration with Ironhack’s business team, and using a methodology based on research with prospective students, we redesigned the website experience to improve business KPIs. The process included an analysis of the needs and expectations of potential customers, followed by a phased and controlled rollout plan to ensure a positive business impact.
CX & Strategy
Data & Intelligence
Design Experience
GILEAD
Conceptualization of a digital platform for medical professionals based on a new standard for content consumption
We designed an on-demand content platform for a global pharmaceutical company and defined an implementation roadmap. The result is a platform that reinvents the relationship with healthcare professionals through a personalized experience based on the development of new content formats.
CRM & Loyalty
Design Experience
FLUIDRA
Plan for Improving, Utilizing, and Converting a B2B Company’s Digital Platforms
At Fluidra, we implemented a data-driven continuous improvement methodology, optimizing markets and stores using CRO methodologies: we defined KPIs, created a monitoring dashboard, and optimized the use of tools... all while developing an A/B testing plan.
CRM & Loyalty
Data & Intelligence
Design Experience
FLUIDRA
Integrating the End-User Experience into the Digital Ecosystem
We tackled the challenge of designing for end users within a traditional B2B model, seeking actionable ideas that would create a win-win-win relationship between Fluidra and its local customers. We conducted immersion workshops, interviews, and ideation sessions, segmenting the audience and creating a needs assessment. We compiled a catalog of more than 50 ideas prioritized for implementation.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
EUROPCAR
Innovation and Proof-of-Concept Framework for a Car Rental Company
We partnered with Europcar to brainstorm, prioritize, and create a backlog of initiatives for a cross-departmental customer experience improvement plan. We designed and launched an innovation framework, implementing customized proof-of-concept tests as our working model. We carried out the first proof-of-concept tests and premium initiatives in three markets, with eight pilot projects, achieving significant and scalable results.
CRM & Loyalty
CX & Strategy
Design Experience
DRIES VAN NOTEN
CRO Strategy and E-commerce Performance Improvement
We worked with the brand's e-commerce team to improve the platform's business KPIs by designing and implementing a CRO strategy for the fragrance and fashion categories.
CRM & Loyalty
Data & Intelligence
Design Experience
DKV
Redesign of the digital experience for the medical provider network of a health insurance company
We developed an agile methodology to redesign DKV’s Medical Directory, creating an information and sales tool that meets the needs of both customers and the sales team. We built a modular and consistent UI kit, resulting in a responsive and accessible platform optimized for cross-selling and upselling.
CRM & Loyalty
Design Experience
DKV
Defining and Prioritizing Use Cases for the Automation of Personalized Communications
We designed personalized customer journey use cases to build engagement with different customer segments at DKV. Through in-depth business research and communications analysis, we optimized existing plans and created segmented communication strategies, integrating new offerings and strengthening customer loyalty through personalized points and triggers.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
DKV
An Insurance Company’s Plan to Improve Customer Acquisition and Retention Among Foreign Customers
We partnered with DKV to design a methodology for identifying and implementing initiatives that maximize the CLTV of its international customers. Through interviews, data analysis, and co-creation sessions, we structured and prioritized initiatives to improve customer acquisition, onboarding, experience, loyalty, and retention for this segment, ensuring a stronger and more personalized relationship.
CRM & Loyalty
CX & Strategy
Design Experience
DKV
Redefining the Customer Engagement Strategy for a Health Insurance Company
We are collaborating with DKV's Strategic Marketing team to evolve the overall customer engagement strategy by analyzing the current strategy, customer segments, customer journeys, omnichannel communications, and existing automation processes.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
DEUTSCHE BANK
Collaboration on Optimizing the Commercial Performance of Digital Assets
By analyzing user behavior data, we help the marketing team develop and implement proposals to improve the ability of various digital assets to attract new customers.
Data & Intelligence
Design Experience
CAROLINA HERRERA
CRO Strategy and E-commerce Performance Improvement
By designing and implementing a CRO strategy for the fragrance, makeup, and fashion categories, we helped Carolina Herrera’s e-commerce team improve the platform’s business KPIs.
CRM & Loyalty
Data & Intelligence
Design Experience
CUPRA
Design of the My Garage Private Area
As part of Omnicom’s design and digital experience team, we designed a centralized UI to help users find personalized content and all the features available for their vehicle. Through a comprehensive design process, we optimized time and effort by unifying projects within a scalable and adaptable environment, meeting the needs of both clients and users.
CRM & Loyalty
Design Experience