Projects
AI Acceleration & Adoption 
81 Selected cases
INGENICO
Value Proposition and Design of a Digital Payment Service for Business Owners
In collaboration with the marketing and operations teams at Ingenico, a global leader in payment solutions, we carried out a project to design a series of digital services aimed at improving the company’s relationship with merchant owners.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
INGENICO
Roadmap Design for a New Business Services App
In collaboration with the teams at headquarters and in the various markets, we helped define and design a roadmap for a service application for retailers in three regions (Europe, Latin America, and Asia), aligning strategy, internal capabilities, local customer needs, and the legislation of each market.
CRM & Loyalty
CX & Strategy
Technology & Transformation
FLUIDRA
Integrating the End-User Experience into the Digital Ecosystem
We tackled the challenge of designing for end users within a traditional B2B model, seeking actionable ideas that would create a win-win-win relationship between Fluidra and its local customers. We conducted immersion workshops, interviews, and ideation sessions, segmenting the audience and creating a needs assessment. We compiled a catalog of more than 50 ideas prioritized for implementation.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
FLUIDRA
Development of a design system to unify the commercial and B2B ecosystems
We created a design system that enables Fluidra to build a complex ecosystem of internal and end-user tools, unifying the process and bringing consistency and agility to the creation of new digital experiences. We guided the digital transformation team in building a common system for B2B products and supported the creation of the B2C component. We created a global, multi-country, multi-channel, and multi-device system, facilitating consistency and agility in the launch of new products.
CRM & Loyalty
Design Experience
Technology & Transformation
FLUIDRA
Design and integration of a learning platform for professionals in the brand’s digital ecosystem
We took on the challenge of improving the training experience for Fluidra employees by bridging the physical and digital worlds in a post-pandemic environment. We conducted research, ideation sessions, and a Design Sprint to design the Academy module and integrate it with their e-learning SaaS platform, creating an accessible and user-friendly platform for users who are not tech-savvy.
CX & Strategy
Design Experience
Technology & Transformation
EAE MADRID
Redesign of EAE Madrid’s digital platform in line with its new value proposition
Working closely with the EAE Madrid team, we redesigned the architecture of the business school’s web platform to clearly convey its new value proposition, with the goal of maximizing the recruitment of prospective students.
Design Experience
Technology & Transformation
EAE MADRID
Definition of the Value Proposition and Implementation Roadmap for EAE Madrid Initiatives
We collaborated with the EAE Madrid team to define their value proposition and the attributes that would support it, as well as to design a plan of specific initiatives aligned with that proposition to help bring it to life and drive its evolution in the coming years.
CRM & Loyalty
CX & Strategy
Technology & Transformation
DKV
Defining and Prioritizing Use Cases for the Automation of Personalized Communications
We designed personalized customer journey use cases to build engagement with different customer segments at DKV. Through in-depth business research and communications analysis, we optimized existing plans and created segmented communication strategies, integrating new offerings and strengthening customer loyalty through personalized points and triggers.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
DKV
Redefining the Customer Engagement Strategy for a Health Insurance Company
We are collaborating with DKV's Strategic Marketing team to evolve the overall customer engagement strategy by analyzing the current strategy, customer segments, customer journeys, omnichannel communications, and existing automation processes.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
DISAGRO
Digital ecosystem of services to digitize the business processes of an agroservices company
We collaborate with Disagro on the discovery, ideation, and development of an ecosystem of digital applications and services that encompasses distributors, the sales network, training, and end customers—farmers and ranchers— with the goal of improving the performance of their farms through the digitization of crop management decisions, tools, and expert knowledge.
CRM & Loyalty
CX & Strategy
Technology & Transformation
DISAGRO
Strategy for Entering the Digital Sales Channel in Central America for an Agricultural Inputs Corporation
We helped Disagro, a leader in agricultural supplies in Central America, improve its relationship with its distribution channel through digital transformation. The process included research, value proposition, design, and technological development of the digital experience, as well as a new brand and go-to-market strategy. The result is the Cambiagro platform, which is now integrated into the company’s offerings.
CRM & Loyalty
CX & Strategy
Technology & Transformation
CEPSA
Roadmap of Initiatives for the Digital Transformation Team
We assisted the company's Digital Transformation team in defining and implementing a series of initiatives aimed at fostering a culture of knowledge, adoption, and use of digital tools across the various teams.
CX & Strategy
Technology & Transformation
BELLOTA
Analysis, Diagnosis, and Agile Roadmap for the Digital Transformation of Services at a Multinational Industrial Company
We partnered with Bellota to conduct research, align needs across different markets, and develop a structured roadmap of prioritized, accessible, useful, and consensus-based solutions to build new digital capabilities or services that align with the company’s service and sales model for its products.
CRM & Loyalty
Technology & Transformation
BARCELO
A Process of Experimentation and Continuous Improvement of the Digital Experience at a Global Hotel Chain
By evolving the CRO approach using business analytics and usability data, we coordinate the project from the initial planning phase through the execution of experiments, working closely with the client’s internal teams to drive positive changes in platform metrics, ensuring alignment with business objectives and continuous adaptation to changes on the site.
CRM & Loyalty
Data & Intelligence
Design Experience
Technology & Transformation
Reconstruction, Refactoring, and Evolution of the Design System for a Leading Hotel Chain
Through the technical migration to Figma and the implementation of a new architecture and governance framework, we laid the foundation for the Design System, integrating new libraries and guidelines with those from the previous platform. This ensured a flexible and scalable single source of truth, as well as a seamless transition for internal teams through detailed documentation and responsive redesign.
Design Experience
Technology & Transformation
AFFINITY
Defining the Future E-Commerce Experience for a Pet Food Company
Building on the Salesforce ecosystem, we collaborated on defining Affinity’s digital experience for its future online sales. Working alongside its technology partner, we developed the service design and product design project, maximizing the capabilities of SF Commerce and ensuring close coordination to meet the client’s requirements and needs.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation