Projects
AI Acceleration & Adoption 
29 Selected cases
SANTANDER
The Evolution of the New Brand Identity Design
Together with the Bank, we collaborated on developing its value proposition and key benefits, as well as its new brand identity: brand evolution, visual identity, communication guidelines, verbal identity, digital design system, global communication manuals and toolkits, and channel strategy.
CX & Strategy
Design Experience
SANTANDER
Value Proposition, Positioning, and Building a New Digital Experience
We collaborated with the Bank's team on the conceptualization and launch of Universia's new value proposition, translating its new focus on employability into an evolution of its branding and a new digital platform with new features.
CX & Strategy
Design Experience
SANTANDER
Design Experience and Growth Team for the Growth of Santander Universidades’ Digital Platforms
We collaborate with Banco Santander and Santander Universidades to drive the growth and impact of the Santander Open Academy and Santander X platforms by optimizing processes and enhancing the digital experience. We work with a growth-oriented team to improve user acquisition and platform performance, enhance the digital experience, and foster engagement.
CRM & Loyalty
Design Experience
SANTANDER
Improving the Cross-Platform Experience Through a Common Identifier
Santander Universidades seeks to generate synergies to improve the user experience across its various digital platforms through the integration of a single identifier (One ID). The project focused on creating a common narrative and fostering strategic collaboration across departments, improving personalization and reducing friction when navigating between platforms, while optimizing user profiling to deliver an integrated, seamless experience.
CRM & Loyalty
Design Experience
Technology & Transformation
SANTANDER
Comprehensive redesign of the Santander Open Academy platform to deliver a personalized experience
We collaborated on the redesign of Santander Scholarships at Santander Open Academy based on its new value proposition—from the structure of the offering to the architecture of the user experience—focusing on the users’ actual needs. Through research, interviews, and stakeholder workshops, we developed a strategy that ensures a personalized and efficient experience.
CRM & Loyalty
CX & Strategy
Design Experience
SANTANDER
Customizing the User Onboarding Process
We increased one of the product's key KPIs—the job posting sign-up rate—by minimizing the amount of information requested from users on the onboarding form before they sign up for a job posting.
CRM & Loyalty
CX & Strategy
Data & Intelligence
Design Experience
NATIONALE
Digitization of the Insurance Enrollment Process for Seniors
We developed an insurance calculator designed specifically for seniors, making it easier to get quotes and purchase policies. We assessed their needs and expectations, then designed an accessible and user-friendly tool, validating the solution with real users.
Design Experience
Technology & Transformation
DKV
Redesign of the digital experience for the medical provider network of a health insurance company
We developed an agile methodology to redesign DKV’s Medical Directory, creating an information and sales tool that meets the needs of both customers and the sales team. We built a modular and consistent UI kit, resulting in a responsive and accessible platform optimized for cross-selling and upselling.
CRM & Loyalty
Design Experience
DKV
Enhancing and Validating the Value Proposition of a Telemedicine-Based Health Insurance Policy
We incorporated new growth drivers and validated the value proposition of DKV’s Personal Doctor. By deconstructing and reconstructing the product, we created low-fidelity prototypes that were validated with potential customers and sales channels, ensuring a successful launch aligned with market needs.
CX & Strategy
DKV
Turning Medical Wait Times into Value to Build Customer Loyalty
We partnered with a health insurance company to turn waiting times at clinics into valuable moments for patients. From concept to delivery, we designed and prototyped an innovative solution that integrates online and in-person experiences, improving user satisfaction and creating new business opportunities.
CRM & Loyalty
CX & Strategy
Design Experience
DKV
Rebuilding an internal operational model to develop an insurance company’s customer relationship strategy
We analyzed and mapped all of the company’s communications to develop a new annual vision for each segment and a cross-functional operating model. We implemented a technology tool (Airtable) to coordinate different areas of the company and prioritize actions based on the objectives of the Customer Program, led by the Transformation Office as a key pillar of the Customer Experience.
CX & Strategy
DKV
Refinement, Strategic Alignment, and Evolution of the Value Proposition of a Disruptive Experience
We analyzed and refined the value proposition of DKV’s Famedic experience, creating a new 2.0 offering that improves its efficiency and market positioning. Through a new sales narrative and customer acquisition strategy, we validated the hypothesis with customers and stakeholders, establishing the Design Experience roadmap for the coming years.
CX & Strategy
DEUTSCHE BANK
A team dedicated to supporting the audit and evolution of the design system
We assisted Deutsche Bank in evolving its design system with the goal of establishing a brand identity and improving process efficiency, starting with an analysis of the existing design system and developing a value proposition tailored to the needs of the marketing and communications department.
Design Experience