Projects
39 Selected cases
TELEPIZZA
Unified design system for a group of QSR brands
We created a common design system for all Food Delivery Brands, addressing the needs of multiple markets, brands, and countries, with the goal of optimizing time and effort in design and development, and ensuring easy adaptation to different devices and future brands within the group.
Design Experience
TELEPIZZA
Online Advertising System
We built a modular design system with the goal of creating consistency and achieving greater agility in the development of digital campaigns and marketing journeys.
CRM & Loyalty
Design Experience
TELEFONICA
Creating a design system tier for a telecom company’s B2B business
Based on Telefónica's Design System and in conjunction with the company's rebranding, we took the opportunity to build, modularize, and document a tier specific to the B2B business, with a view toward future scalability and efficiency.
Design Experience
TELEFONICA
Redefining the Role of the Digital Channel for a Global Telecommunications Company in the B2B Sector
We conducted an in-depth analysis of the internal and external needs of a global company in the telecommunications sector, mapping the customer journey and redefining the end-to-end digital experience and platform. We defined a strategy, created a design system, built a technology platform, and redefined marketing content, integrating Pardot for lead scoring and management.
CRM & Loyalty
Design Experience
Technology & Transformation
TECNIGRAL
Design System Development
Analyzing and understanding the needs of the digital DESIGN EXPERIENCE to create a new design system that improves product functionality and usability, and optimizes efficiency in processes, costs, communication with development, and go-to-market strategies.
Design Experience
SEAT
Development of a Comprehensive Design System for an Automotive Brand
In collaboration with SEAT and as part of the C14/Omnicom team, we developed a global design system to bring its new Brand Vision to life in the digital realm, establishing clear identity guidelines and ensuring consistency across all digital projects.
Design Experience
SANTANDER
Redefining Santander Universidades: Creation of a tier linked to its design system
Adaptation of Banco Santander’s design system for the Santander Universidades digital platforms, taking into account data-driven improvements identified through the continuous experimentation methodology.
Design Experience
SANTANDER
Value Proposition, Positioning, and Building a New Digital Experience
We collaborated with the Bank's team on the conceptualization and launch of Universia's new value proposition, translating its new focus on employability into an evolution of its branding and a new digital platform with new features.
CX & Strategy
Design Experience
SANTANDER
The Evolution of the New Brand Identity Design
Together with the Bank, we collaborated on developing its value proposition and key benefits, as well as its new brand identity: brand evolution, visual identity, communication guidelines, verbal identity, digital design system, global communication manuals and toolkits, and channel strategy.
CX & Strategy
Design Experience
SANTANDER
Design of a New CV Creation Platform with Integrated AI
Innovation and the integration of AI into a new resume-design feature that strengthens Universia's strategic positioning as a job platform, while also driving the KPI for new registrations.
AI Acceleration & Adoption
Data & Intelligence
Design Experience
Technology & Transformation
OBRAMAT
Improving the digital shopping experience and providing support for the design system
As part of Obramat’s Digital team, we support the redesign of digital tools that enhance the shopping experience: a comprehensive audit of the digital channel and the redesign of screens and workflows to optimize business KPIs. In addition, we support the global team in creating a Design System focused on the continuous improvement of conversion rates and objectives.
CRM & Loyalty
Data & Intelligence
Design Experience
LOWI
Redesign of the digital experience for the website and app to improve a telecom company’s business performance
Together with Lowi’s business and digital teams, we redesigned its main digital assets (the website’s private area and the app) to refresh their user interface, while also building a revamped design system focused on key sales flows, with the goal of improving the ease of transactions and increasing up-selling and cross-selling of products and services.
Design Experience
NATIONALE
Optimization of a Home Insurance Quote Configurator
We rolled out a new version of NN’s home insurance price calculator, optimizing the conversion funnel and improving the user experience. Through a design sprint, we designed the core flow and validated hypotheses with users, implementing improvements to both content and design, and enriching their design system.
CRM & Loyalty
Design Experience
FLUIDRA
Development of a design system to unify the commercial and B2B ecosystems
We created a design system that enables Fluidra to build a complex ecosystem of internal and end-user tools, unifying the process and bringing consistency and agility to the creation of new digital experiences. We guided the digital transformation team in building a common system for B2B products and supported the creation of the B2C component. We created a global, multi-country, multi-channel, and multi-device system, facilitating consistency and agility in the launch of new products.
CRM & Loyalty
Design Experience
Technology & Transformation
FLUIDRA
Optimizing the Private Area of a B2B E-Commerce Site
We implemented a comprehensive customer experience by designing a functional and scalable private area for Fluidra’s e-commerce platform. We analyzed how the platform was being used, created an architecture that integrates future services, co-created features, and designed the private area using the design system.
Design Experience
FLUIDRA
Design of the new B2B shopping experience for the Fluidra PRO platform
We faced the challenge of designing a comprehensive digital platform for Fluidra professionals, providing a valuable shopping experience and services. We divided the project into discovery and definition phases, leading remote Design Sprints, conducting user tests in various countries, and building a complete design system.
Design Experience