Projects
AI Acceleration & Adoption 
Data & Intelligence 
134 Selected cases
IE
Optimizing the Student Recruitment Process from a Qualitative Perspective at a Leading Educational Institution
Through qualitative research, we helped the marketing and sales team at IE (Instituto de Empresa) optimize the student recruitment process by identifying ways to improve navigation and understanding of IE’s value proposition.
CX & Strategy
Design Experience
GREFUSA
Research for the launch of a new product
We designed and conducted qualitative research with snack consumers to assist one of Grefusa's brands with its positioning strategy and the launch of a new product.
CX & Strategy
FLUIDRA
Pool Configurator within a Digital Ecosystem of Services
We implemented a new user experience for the pool configurators in the Fluidra ecosystem, taking advantage of a technology migration. We worked with the team to define technical requirements and led the design of a comprehensive experience for both professional and end users.
Design Experience
FLUIDRA
Design of a Media Center and Documentation Repository at a Global Company
We designed a Media Center on the Fluidra PRO platform, making it easier to access information and improving the search, filtering, and downloading of documents. The result is an enhanced user experience, a growing digital ecosystem, and a greater emphasis on the importance of technological alignment and documentation for the project’s success.
Design Experience
FLUIDRA
Optimizing the Private Area of a B2B E-Commerce Site
We implemented a comprehensive customer experience by designing a functional and scalable private area for Fluidra’s e-commerce platform. We analyzed how the platform was being used, created an architecture that integrates future services, co-created features, and designed the private area using the design system.
Design Experience
FLUIDRA
Integrating the End-User Experience into the Digital Ecosystem
We tackled the challenge of designing for end users within a traditional B2B model, seeking actionable ideas that would create a win-win-win relationship between Fluidra and its local customers. We conducted immersion workshops, interviews, and ideation sessions, segmenting the audience and creating a needs assessment. We compiled a catalog of more than 50 ideas prioritized for implementation.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
FLUIDRA
Development of a design system to unify the commercial and B2B ecosystems
We created a design system that enables Fluidra to build a complex ecosystem of internal and end-user tools, unifying the process and bringing consistency and agility to the creation of new digital experiences. We guided the digital transformation team in building a common system for B2B products and supported the creation of the B2C component. We created a global, multi-country, multi-channel, and multi-device system, facilitating consistency and agility in the launch of new products.
CRM & Loyalty
Design Experience
Technology & Transformation
FLUIDRA
Design of the new B2B shopping experience for the Fluidra PRO platform
We faced the challenge of designing a comprehensive digital platform for Fluidra professionals, providing a valuable shopping experience and services. We divided the project into discovery and definition phases, leading remote Design Sprints, conducting user tests in various countries, and building a complete design system.
Design Experience
FLUIDRA
Design and integration of a learning platform for professionals in the brand’s digital ecosystem
We took on the challenge of improving the training experience for Fluidra employees by bridging the physical and digital worlds in a post-pandemic environment. We conducted research, ideation sessions, and a Design Sprint to design the Academy module and integrate it with their e-learning SaaS platform, creating an accessible and user-friendly platform for users who are not tech-savvy.
CX & Strategy
Design Experience
Technology & Transformation
FLUIDRA
Defining the experience of multiple brands on a unified digital platform
We took on the challenge of establishing a robust platform for Fluidra by unifying the user experiences across its various brand websites (Astralpool, Zodiac, and CTX), while taking into account the specific characteristics of each country and target audience. We conducted a comprehensive study and audit, and documented detailed, prioritized functionalities.
Design Experience
EUROPCAR
Innovation and Proof-of-Concept Framework for a Car Rental Company
We partnered with Europcar to brainstorm, prioritize, and create a backlog of initiatives for a cross-departmental customer experience improvement plan. We designed and launched an innovation framework, implementing customized proof-of-concept tests as our working model. We carried out the first proof-of-concept tests and premium initiatives in three markets, with eight pilot projects, achieving significant and scalable results.
CRM & Loyalty
CX & Strategy
Design Experience
EAE MADRID
Redesign of EAE Madrid’s digital platform in line with its new value proposition
Working closely with the EAE Madrid team, we redesigned the architecture of the business school’s web platform to clearly convey its new value proposition, with the goal of maximizing the recruitment of prospective students.
Design Experience
Technology & Transformation
EAE MADRID
Definition of the Value Proposition and Implementation Roadmap for EAE Madrid Initiatives
We collaborated with the EAE Madrid team to define their value proposition and the attributes that would support it, as well as to design a plan of specific initiatives aligned with that proposition to help bring it to life and drive its evolution in the coming years.
CRM & Loyalty
CX & Strategy
Technology & Transformation
EUROPCAR
Roadmap for Improving the In-Station Customer Experience for Car Rentals
Using an agile and collaborative approach, we worked with Europcar’s global CX team to redefine its customer experience. The process included research, conceptualization of experience pillars, identification of customer behaviors, and proof-of-concept testing in three markets. The result is an innovation framework and implementation guidelines for a globally consistent brand experience.
CX & Strategy
EUROPCAR
Global Customer Experience Implementation Guidelines for a Car Rental Company
We took on the challenge of improving Europcar’s customer experience by collaborating with its global team to define and design guidelines for customer interaction and flow at its locations. The project was divided into research and the creation of premium guidelines. We visited five countries and various types of locations, identifying behavioral patterns and designing guidelines for employees and Customer Care.
CX & Strategy
Design Experience
DRIES VAN NOTEN
Identifying Areas for Improvement in the Online Shopping Experience
Design and conduct of a qualitative research study with fashion shoppers to identify potential improvements in navigation that could be translated into specific design actions.
CX & Strategy