Projects
AI Acceleration & Adoption 
206 Selected cases
INGENICO
Redesign of the B2B terminal management tool for key accounts
In collaboration with the key account team, we assisted with and redesigned Ingenico’s international internal terminal management tool for key accounts to facilitate the management of a large volume of terminals, based on prior research.
CX & Strategy
Design Experience
INGENICO
Design of an Application for Managing Payment Services for Business Owners
Concept and platform design for the MyIngenico App (both mobile and desktop versions), the primary channel for communication between the company and business owners worldwide, which includes marketplace services, customer service, and after-sales support.
Design Experience
INGENICO
Roadmap Design for a New Business Services App
In collaboration with the teams at headquarters and in the various markets, we helped define and design a roadmap for a service application for retailers in three regions (Europe, Latin America, and Asia), aligning strategy, internal capabilities, local customer needs, and the legislation of each market.
CRM & Loyalty
CX & Strategy
Technology & Transformation
INGENICO
Research for the Design of a Digital Service for Business Owners
We assisted the Ingenico team in designing and implementing a research project across five countries with the goal of laying the groundwork for a relationship between the company and its customers based on the digital channel.
CX & Strategy
Design Experience
INGENICO
Value Proposition and Design of a Digital Payment Service for Business Owners
In collaboration with the marketing and operations teams at Ingenico, a global leader in payment solutions, we carried out a project to design a series of digital services aimed at improving the company’s relationship with merchant owners.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
IE
Optimizing the Student Recruitment Process from a Qualitative Perspective at a Leading Educational Institution
Through qualitative research, we helped the marketing and sales team at IE (Instituto de Empresa) optimize the student recruitment process by identifying ways to improve navigation and understanding of IE’s value proposition.
CX & Strategy
Design Experience
GILEAD
Conceptualization of a digital platform for medical professionals based on a new standard for content consumption
We designed an on-demand content platform for a global pharmaceutical company and defined an implementation roadmap. The result is a platform that reinvents the relationship with healthcare professionals through a personalized experience based on the development of new content formats.
CRM & Loyalty
Design Experience
FLUIDRA
Development of a design system to unify the commercial and B2B ecosystems
We created a design system that enables Fluidra to build a complex ecosystem of internal and end-user tools, unifying the process and bringing consistency and agility to the creation of new digital experiences. We guided the digital transformation team in building a common system for B2B products and supported the creation of the B2C component. We created a global, multi-country, multi-channel, and multi-device system, facilitating consistency and agility in the launch of new products.
CRM & Loyalty
Design Experience
Technology & Transformation
FLUIDRA
Pool Configurator within a Digital Ecosystem of Services
We implemented a new user experience for the pool configurators in the Fluidra ecosystem, taking advantage of a technology migration. We worked with the team to define technical requirements and led the design of a comprehensive experience for both professional and end users.
Design Experience
FLUIDRA
Design of a Media Center and Documentation Repository at a Global Company
We designed a Media Center on the Fluidra PRO platform, making it easier to access information and improving the search, filtering, and downloading of documents. The result is an enhanced user experience, a growing digital ecosystem, and a greater emphasis on the importance of technological alignment and documentation for the project’s success.
Design Experience
GILEAD
Organization, structuring, and management of professional content on a new global digital platform for the pharmaceutical industry
The manual process involves creating templates, entering copy and documents, and migrating the information to the CMS, ensuring that each page conforms to the digital product's designed modules.
Design Experience
FLUIDRA
Optimizing the Private Area of a B2B E-Commerce Site
We implemented a comprehensive customer experience by designing a functional and scalable private area for Fluidra’s e-commerce platform. We analyzed how the platform was being used, created an architecture that integrates future services, co-created features, and designed the private area using the design system.
Design Experience
FLUIDRA
IoT in a Native App
We collaborated on the design of a native app for Fluidra, translating the complexity of IoT into an intuitive interface for pool repair and maintenance technicians. We focused on four key milestones: solutions for analog customers, leveraging the benefits of native apps, a design adapted for outdoor environments, and brand consistency.
Design Experience
FLUIDRA
Plan for Improving, Utilizing, and Converting a B2B Company’s Digital Platforms
At Fluidra, we implemented a data-driven continuous improvement methodology, optimizing markets and stores using CRO methodologies: we defined KPIs, created a monitoring dashboard, and optimized the use of tools... all while developing an A/B testing plan.
CRM & Loyalty
Data & Intelligence
Design Experience
FLUIDRA
Integrating the End-User Experience into the Digital Ecosystem
We tackled the challenge of designing for end users within a traditional B2B model, seeking actionable ideas that would create a win-win-win relationship between Fluidra and its local customers. We conducted immersion workshops, interviews, and ideation sessions, segmenting the audience and creating a needs assessment. We compiled a catalog of more than 50 ideas prioritized for implementation.
CRM & Loyalty
CX & Strategy
Design Experience
Technology & Transformation
EUROPCAR
Innovation and Proof-of-Concept Framework for a Car Rental Company
We partnered with Europcar to brainstorm, prioritize, and create a backlog of initiatives for a cross-departmental customer experience improvement plan. We designed and launched an innovation framework, implementing customized proof-of-concept tests as our working model. We carried out the first proof-of-concept tests and premium initiatives in three markets, with eight pilot projects, achieving significant and scalable results.
CRM & Loyalty
CX & Strategy
Design Experience