{"id":961,"date":"2025-04-14T17:17:42","date_gmt":"2025-04-14T15:17:42","guid":{"rendered":"https:\/\/mrmtribalstg.wpenginepowered.com\/industrias\/mobility\/"},"modified":"2026-09-29T12:40:13","modified_gmt":"2026-09-29T10:40:13","slug":"mobility","status":"publish","type":"industras_post","link":"https:\/\/www.mrmtribal.com\/en\/industries\/mobility\/","title":{"rendered":"Mobility"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"961\" class=\"elementor elementor-961 elementor-63\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d8fc9 e-con-full container-tribal e-flex e-con e-parent\" data-id=\"24d8fc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3a686f47 e-grid e-con-full e-con e-child\" data-id=\"3a686f47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-307f9adf sticky-text elementor-widget elementor-widget-text-editor\" data-id=\"307f9adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Mobility<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9afd4b elementor-widget elementor-widget-mt-challenges\" data-id=\"d9afd4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mt-challenges.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"mt-challenges\">\n\n                            <div class=\"mt-challenges__intro\"><p>Mobility is undergoing a profound transformation, marked by the shift toward more sustainable models, the emergence of new technologies, and the constant evolution of user preferences. Adapting quickly to these changes is key to remaining competitive in an industry that is being completely redefined. <\/p>\n<\/div>\n            \n                            <p class=\"mt-challenges__heading\">Key Challenges<\/p>\n            \n                            <ul class=\"mt-challenges__items\">\n                                            <li class=\"mt-challenges__item\">\n                                                            <h3 class=\"mt-challenges__title\">Decarbonization and Sustainability<\/h3>\n                                                                                        <div class=\"mt-challenges__text\"><p>The transition to electric and sustainable vehicles is moving forward, but it faces obstacles such as a lack of charging infrastructure (especially on intercity routes) and the need for incentives to encourage their adoption. Supporting this transition with clear information and helpful experiences is key to accelerating it. <\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"mt-challenges__item\">\n                                                            <h3 class=\"mt-challenges__title\">Innovation and Digitalization<\/h3>\n                                                                                        <div class=\"mt-challenges__text\"><p>Autonomous driving and connected mobility systems require investment in technology, research, and specialized talent. Brands need to translate these innovations into services and experiences that users can understand and adopt with confidence. <\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"mt-challenges__item\">\n                                                            <h3 class=\"mt-challenges__title\">Changes in Consumer Preferences<\/h3>\n                                                                                        <div class=\"mt-challenges__text\"><p>Consumer habits are constantly changing, with growing demand for sustainable vehicles and shared mobility solutions. Staying competitive requires anticipating these preferences and adapting the value proposition and customer experience just as quickly. <\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"mt-challenges__item\">\n                                                            <h3 class=\"mt-challenges__title\">How We Help<\/h3>\n                                                                                        <div class=\"mt-challenges__text\"><p>We combine CX &amp; Strategy, Design Experience, Technology &amp; Transformation, and Data &amp; Intelligence to help brands and operators navigate the transition toward more sustainable and connected mobility. We design experiences, platforms, and relationship models that facilitate the adoption of new technologies and better align with users\u2019 changing preferences. <\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n            \n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e7bf08 elementor-widget elementor-widget-text-editor\" data-id=\"51e7bf08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Success Stories<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c70061 elementor-widget elementor-widget-tribal_casos_exito_industrias\" data-id=\"70c70061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tribal_casos_exito_industrias.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"tribal-success-projects-cards tribal-success-projects-cards-three\">\n                            <div class=\"tribal-success-card\">\n                    <img loading=\"lazy\" width=\"525\" height=\"393\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/45-Europcar.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" sizes=\"auto, 100vw\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/45-Europcar.webp 822w, https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/45-Europcar-300x225.webp 300w, https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/45-Europcar-768x576.webp 768w\" \/>\n                                            <p class=\"tribal-success-client\">EUROPCAR<\/p>\n                    \n                    <h3 class=\"heading-5\">Roadmap for Improving the In-Station Customer Experience for Car Rentals<\/h3>\n                    <p>Using an agile and collaborative approach, we worked with Europcar\u2019s global CX team to redefine its customer experience. The process included research, conceptualization of experience pillars, identification of customer behaviors, and proof-of-concept testing in three markets. The result is an innovation framework and implementation guidelines for a globally consistent brand experience.<\/p>\n\n                    <div class=\"tribal-success-category\">\n                                                    <span class=\"tribal-success-category-tag\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/Shapes.png\" alt=\"\">\n                                                                CX &amp; Strategy                            <\/span>\n                                            <\/div>\n\n                    <div class=\"tribal-success-links\">\n                        <a class=\"descargar_contenido\" data-contenido=\"Roadmap for Improving the In-Station Customer Experience for Car Rentals\" href=\"\/contacto\">\n                            Get in touch                            <img decoding=\"async\" src=\"\/wp-content\/themes\/tribalworld\/assets\/icons\/ArrowRight.svg\" alt=\"\">\n                        <\/a>\n                    <\/div>\n                <\/div>\n                            <div class=\"tribal-success-card\">\n                    <img loading=\"lazy\" width=\"525\" height=\"393\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/18-Cupra.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" sizes=\"auto, 100vw\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/18-Cupra.webp 822w, https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/18-Cupra-300x225.webp 300w, https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/18-Cupra-768x576.webp 768w\" \/>\n                                            <p class=\"tribal-success-client\">CUPRA<\/p>\n                    \n                    <h3 class=\"heading-5\">Defining the Digital Experience for the New Cupra Brand<\/h3>\n                    <p>As part of the C14\/Omnicom design and digital experience team, we defined the digital experience for the new brand, Cupra, aligning the CX strategy with business objectives and customer needs. Through user research, interaction design, and global rollout, we contributed to the brand\u2019s launch.<\/p>\n\n                    <div class=\"tribal-success-category\">\n                                                    <span class=\"tribal-success-category-tag\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/Shapes.png\" alt=\"\">\n                                                                CX &amp; Strategy                            <\/span>\n                                                    <span class=\"tribal-success-category-tag\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/Shapes-1.png\" alt=\"\">\n                                                                Experience Design                            <\/span>\n                                            <\/div>\n\n                    <div class=\"tribal-success-links\">\n                        <a class=\"descargar_contenido\" data-contenido=\"Defining the Digital Experience for the New Cupra Brand\" href=\"\/contacto\">\n                            Get in touch                            <img decoding=\"async\" src=\"\/wp-content\/themes\/tribalworld\/assets\/icons\/ArrowRight.svg\" alt=\"\">\n                        <\/a>\n                    <\/div>\n                <\/div>\n                            <div class=\"tribal-success-card\">\n                    <img loading=\"lazy\" width=\"525\" height=\"393\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/19-Cupra.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" sizes=\"auto, 100vw\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/19-Cupra.webp 822w, https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/19-Cupra-300x225.webp 300w, https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/19-Cupra-768x576.webp 768w\" \/>\n                                            <p class=\"tribal-success-client\">CUPRA<\/p>\n                    \n                    <h3 class=\"heading-5\">Design of a connected services app for a leader in mobility<\/h3>\n                    <p>As part of the C14\/Omnicom digital experience team, we contributed to the conceptualization and strategic vision for the CUPRA app\u2019s connected services. Through workshops, design sprints, and iterative testing, we helped transform traditional vehicles into connected devices to deliver a comprehensive and advanced user experience. <\/p>\n\n                    <div class=\"tribal-success-category\">\n                                                    <span class=\"tribal-success-category-tag\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/Shapes-1.png\" alt=\"\">\n                                                                Experience Design                            <\/span>\n                                            <\/div>\n\n                    <div class=\"tribal-success-links\">\n                        <a class=\"descargar_contenido\" data-contenido=\"Design of a connected services app for a leader in mobility\" href=\"\/contacto\">\n                            Get in touch                            <img decoding=\"async\" src=\"\/wp-content\/themes\/tribalworld\/assets\/icons\/ArrowRight.svg\" alt=\"\">\n                        <\/a>\n                    <\/div>\n                <\/div>\n                            <div class=\"tribal-success-card\">\n                    <img loading=\"lazy\" width=\"525\" height=\"393\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/106-Seat.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" sizes=\"auto, 100vw\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/106-Seat.webp 822w, https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/106-Seat-300x225.webp 300w, https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/106-Seat-768x576.webp 768w\" \/>\n                                            <p class=\"tribal-success-client\">SEAT<\/p>\n                    \n                    <h3 class=\"heading-5\">Design of the first e-commerce platform in a market without retail outlets for an automaker<\/h3>\n                    <p>SEAT relaunched its brand in Norway with a streamlined end-to-end e-commerce experience. The project, led by a multidisciplinary team that included the client, encompassed strategy, CX definition, product development, user research and testing, design, and implementation. <\/p>\n\n                    <div class=\"tribal-success-category\">\n                                                    <span class=\"tribal-success-category-tag\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/Shapes-2.png\" alt=\"\">\n                                                                CRM &amp; Loyalty                            <\/span>\n                                                    <span class=\"tribal-success-category-tag\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/Shapes.png\" alt=\"\">\n                                                                CX &amp; Strategy                            <\/span>\n                                                    <span class=\"tribal-success-category-tag\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/Shapes-1.png\" alt=\"\">\n                                                                Experience Design                            <\/span>\n                                                    <span class=\"tribal-success-category-tag\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/Shapes-3.png\" alt=\"\">\n                                                                Technology &amp; Transformation                            <\/span>\n                                            <\/div>\n\n                    <div class=\"tribal-success-links\">\n                        <a class=\"descargar_contenido\" data-contenido=\"Design of the first e-commerce platform in a market without retail outlets for an automaker\" href=\"\/contacto\">\n                            Get in touch                            <img decoding=\"async\" src=\"\/wp-content\/themes\/tribalworld\/assets\/icons\/ArrowRight.svg\" alt=\"\">\n                        <\/a>\n                    <\/div>\n                <\/div>\n                            <div class=\"tribal-success-card\">\n                    <img loading=\"lazy\" width=\"525\" height=\"393\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/198-Bentley.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" sizes=\"auto, 100vw\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/198-Bentley.webp 822w, https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/198-Bentley-300x225.webp 300w, https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/198-Bentley-768x576.webp 768w\" \/>\n                                            <p class=\"tribal-success-client\">BENTLEY<\/p>\n                    \n                    <h3 class=\"heading-5\">Local Customization with Global DNA<\/h3>\n                    <p>We designed and implemented a distributed marketing strategy on Salesforce Marketing Cloud that enables the decentralization of campaign execution without compromising overall governance. The solution empowers local teams to personalize communications within a controlled framework for branding, content, and regulatory compliance. <\/p>\n\n                    <div class=\"tribal-success-category\">\n                                                    <span class=\"tribal-success-category-tag\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/Shapes-2.png\" alt=\"\">\n                                                                CRM &amp; Loyalty                            <\/span>\n                                                    <span class=\"tribal-success-category-tag\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.mrmtribal.com\/wp-content\/uploads\/2026\/09\/Shapes-3.png\" alt=\"\">\n                                                                Technology &amp; Transformation                            <\/span>\n                                            <\/div>\n\n                    <div class=\"tribal-success-links\">\n                        <a class=\"descargar_contenido\" data-contenido=\"Local Customization with Global DNA\" href=\"\/contacto\">\n                            Get in touch                            <img decoding=\"async\" src=\"\/wp-content\/themes\/tribalworld\/assets\/icons\/ArrowRight.svg\" alt=\"\">\n                        <\/a>\n                    <\/div>\n                <\/div>\n                    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cfac53 elementor-widget elementor-widget-tribal_custom_button\" data-id=\"0cfac53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tribal_custom_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t          <a href=\"https:\/\/www.mrmtribal.com\/en\/case-studies\/?industry=63\" class=\"tribal-btn main_cta tribal-border-gradient-button tribal-btn-black tribal-btn-large\">\r\n            <span class=\"tribal-btn-content\">See more<\/span>\r\n          <\/a>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58a9a1ad e-grid e-con-full e-con e-child\" data-id=\"58a9a1ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e7bc412 e-con-full tribal-text-box-dark e-flex e-con e-child\" data-id=\"1e7bc412\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44c9b8fb elementor-widget elementor-widget-text-editor\" data-id=\"44c9b8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Want to explore more of our work?<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-649f6b4f elementor-widget elementor-widget-text-editor\" data-id=\"649f6b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let us show you real-world examples of how we&#8217;ve helped clients across each of these industries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-435ae934 elementor-widget elementor-widget-tribal_custom_button\" data-id=\"435ae934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tribal_custom_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t          <a href=\"https:\/\/www.mrmtribal.com\/en\/case-studies\/\" class=\"tribal-btn main_cta tribal-border-gradient-button tribal-btn-white tribal-btn-normal\">\r\n            <span class=\"tribal-btn-content\">See success stories<\/span>\r\n          <\/a>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8395379 e-con-full tribal-text-box-orange e-flex e-con e-child\" data-id=\"8395379\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6421b225 elementor-widget elementor-widget-text-editor\" data-id=\"6421b225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>We love sharing what we learn. 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